A new campaign from US running apparel brand Brooks Running called ‘Runfulness’ is a social good initiative which will bring to life the best ideas people have whilst out running. The initiative is based on the insight that, like ‘shower thoughts’, there is evidence that a wide range of great and innovative ideas come… Continue reading Brooks Running Social Good ‘Runfulness’ Initiative Funds Ideas That Come From The Run
Tag: Content
Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations
As the 2021 Guinness Six Nations continues without fans in stadiums, title sponsor Guinness ramped up its advertising around the tournament through a combination of outdoor and online activations across the UK and Ireland (in addition to its rights package in-stadium, media backdrop and bumper logo presence). The major OOH campaign strand began just… Continue reading Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations
Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
A month ahead of japan 2019, Weet-Bix in New Zealand are leveraging the tournament by taking All Blacks collectable cards to a whole new level with a re-imagined Stat Attack game that aims to enable the next generation of Kiwi kids to get closer to their rugby heroes. It is 12 years since the… Continue reading Weet-Bix Brings Back Collectible ‘All Blacks Cards’ Ahead Of Rugby World Cup
Unibet Euro 2016 ‘Luck Is No Coincidence’ YouTube Campaign Succeeds With Young Male Audience
Unibet’s strategy for leveraging UEFA Euro 2016 was a content led, YouTube focused approach in the form of a campaign called #LuckIsNoCoincidence. The intent behind the campaign strategy was to wrong-foot the opposition to achieve a competitive advantage by turning conventional betting marketing on its head While its competitors invested heavily in major… Continue reading Unibet Euro 2016 ‘Luck Is No Coincidence’ YouTube Campaign Succeeds With Young Male Audience
NFL Sponsor Snapchat Stratagem > From New Season Kick-Off To Super Bowl 52
The start of the new football season sees several sponsors favour Snapchat led activation. From Tostitos ‘Lucky Bags’, through Pepsi’s ‘They Win, You Score’, to Bud Light’s ‘Custom Cans’ campaign, Snapchat campaigns abound. These are just three examples of sponsors running variations of the same social media leverage tactic: linking NFL-customised packaging to… Continue reading NFL Sponsor Snapchat Stratagem > From New Season Kick-Off To Super Bowl 52
LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
Now in its seventh year as a corporate partner, LG’s umbrella objective for its 2016 multi-strand March Madness ‘Do Game Day Right’ initiative is to ensure fans have ‘the ultimate tournament game day experience’ and one key strand of its 2016 activity focused on team (and product) colours. The brand linked up with ‘official… Continue reading LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
Orange, the title sponsor of this year’s Africa Cup of Nations (AFCON), considers the tournament as its biggest African brand building and subscriber acquisition partnership of the year. Working with agency Octagon, the brand leveraged its rights at the 2015 tournament (held in Equatorial Guinea) via engagement platforms that aimed to driving awareness in… Continue reading ‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
EE Glastonbury ArtCows, 4G Power Bars & Cashless App
Cows have long been part of the landscape at Glastonbury home Worthy Farm and this year sees the festival’s telecom’s partner EE create a heard of fibreglass cows to act as the hotspots for its on-site 4G network. The life-size, 4G-powered ‘Highspeed Heard’ have been modelled on Worthy Farm’s own famous dairy herd by… Continue reading EE Glastonbury ArtCows, 4G Power Bars & Cashless App
BMW’s Sochi i3 & i8 Launch Activates Team USA Rights
While VW is the official auto partner of Sochi 2014, BMW is leveraging its status as an official sponsor of Team USA to launch its new electric i3 and i8 models in North America and make a positioning statement about the auto maker’s innovative future. At the heart of the campaign is a full length… Continue reading BMW’s Sochi i3 & i8 Launch Activates Team USA Rights
Visa Links With News Int’l Over Olympics & Team 2012
It’s not just campaign longevity, but also depth and breadth of exposure that many sponsors are attempting to maximise in order to get the best value out of their rights. For example Visa Europe, an official sponsor of London 2012 and also presenting partner of (Britain’s) Team 2012, recently signed a multimillion pound deal with… Continue reading Visa Links With News Int’l Over Olympics & Team 2012
