New Balance teamed up with Senegal and Liverpool FC forward Sadio Mane for a multi-channel marketing campaign leveraging its team and player tie-up at the 2022 Africa Cup Of Nations called ‘The Lions Roar’. The centrepiece of the campaign is a new pair of New Balance football boots customised for Mane via a fiery… Continue reading New Balance & Senegal Star Sadio Mane Fronts Africa Cup Of Nations ‘The Lions Roar’ Bespoke Boot Campaign
Tag: Africa Cup Of Nations
Standard Bank AFCON Work Asks ‘How Deep Is Your Passion?’
Standard Bank’s AFCON 2015 campaign, called ‘How Deep Is Your Passion’, was launched by a TV spot called simply ‘Bread’. The TV strand of the bank’s tournament activation was edited by Kayleigh Kinnear and post production was by Orchestra Blue Post Production Standard Bank, the Official Financial Services Sponsor to the Confederation… Continue reading Standard Bank AFCON Work Asks ‘How Deep Is Your Passion?’
Samsung’s Youth-Led AFCON ‘I See Your Dreams’ Campaign
A TV spot called ‘I See Your Dreams’ spearheaded Samsung’s activation of its Orange Africa Cup of Nations 2015 (AFCON) as it extended its umbrella ‘The Dream Must Go On’ campaign through the tournament. Directed by Liukh, the commercial’s title – ‘I see your dreams’ – means that the ‘I’ implies both the… Continue reading Samsung’s Youth-Led AFCON ‘I See Your Dreams’ Campaign
‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
Orange, the title sponsor of this year’s Africa Cup of Nations (AFCON), considers the tournament as its biggest African brand building and subscriber acquisition partnership of the year. Working with agency Octagon, the brand leveraged its rights at the 2015 tournament (held in Equatorial Guinea) via engagement platforms that aimed to driving awareness in… Continue reading ‘Orange FC’ & ‘Golden Ticket’ Front AFCON Title Sponsorship
