Panasonic North America was one of the few IOC sponsors to activate around Beijing 2022 in the USA with as digital-first content series telling the stories of a set of its Winter Olympic ambassadors and their personal journeys to the peak of their sports. Overcoming seemingly insurmountable challenges, finding new ways to compete at… Continue reading ‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
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Samsung’s Youth-Led AFCON ‘I See Your Dreams’ Campaign
A TV spot called ‘I See Your Dreams’ spearheaded Samsung’s activation of its Orange Africa Cup of Nations 2015 (AFCON) as it extended its umbrella ‘The Dream Must Go On’ campaign through the tournament. Directed by Liukh, the commercial’s title – ‘I see your dreams’ – means that the ‘I’ implies both the… Continue reading Samsung’s Youth-Led AFCON ‘I See Your Dreams’ Campaign
