May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail. Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
Category: Snow/Winter
Adidas Celebrates Mikaela Shiffrin ‘Resetting Records’ To Become Greatest Alpine Skier Of All Time
Adidas celebrated athlete ambassador and newly crowned ‘greatest skier of all time’ Mikaela Shiffrin following her record 87th FIS World Cup win at the Audi Alpine Ski World Cup Women’s Slalom in Are (Sweden) through a multi-channel campaign which also promoted its TERREX ski range and was jointly spearheaded by a tribute video and an online… Continue reading Adidas Celebrates Mikaela Shiffrin ‘Resetting Records’ To Become Greatest Alpine Skier Of All Time
Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Italian pasta giant Barilla shaped pasta into ‘8’ and ‘7’ to leverage its partnership with the greatest skier of all time – Mikaela Shiffrin – to raise money for charity and to celebrate the US skier’s 11 March win which saw her break Swedish skier Ingemar Stenmark long-held 86 victory world record. It was… Continue reading Barilla Bespoke Pasta Celebrates Skier Mikaela Shiffrin’s Record FIS World Cup Win With ‘A Sign Of Love In 87 Seconds’
Olympian Jonny Moseley Tackles Legendary Mount Palisades Tahoe For Resort & Toyota
IOC and Team USA sponsor Toyota teamed up with Palisades Tahoe ski resort and Olympian Jonny Moseley for a pair of ‘official vehicle’ commercials called ‘Adventure’ and ‘Mountain Is Family’ showcasing the auto outfits’ latest fleet of Toyota Racing Development (TRD) trucks and SUVs. The campaign, which was developed in harness with agency H&L,… Continue reading Olympian Jonny Moseley Tackles Legendary Mount Palisades Tahoe For Resort & Toyota
O’Neill Looks ‘Between the Lines’ For Scenic Triple Board Sports Campaign By C41
Surf and lifestyle brand O’Neill linked up with agency/production house C41 for a film and outdoor campaign called ‘In Between The Lines’ inspired by board sport lifestyles and championing ‘a way of living that brings the community together’. The campaign is built around a trio of different spots inspired by a different board sport… Continue reading O’Neill Looks ‘Between the Lines’ For Scenic Triple Board Sports Campaign By C41
The North Face Links Logo Placement To Mountain Climbing In ‘We Always Have Your Back’
January saw outdoor wear brand The North Face launch a 60-second film based on the fact that its logo is ever present on the back of its garment which it claims illustrates how the brand ‘Always Has Your Back’. The objective is to establish and reinforce The North Face’s core positioning as an active,… Continue reading The North Face Links Logo Placement To Mountain Climbing In ‘We Always Have Your Back’
Hypnotic, Cinematic ‘Pursuit Of Pleasure’ Campaign By Ski Brand Black Crows Embraces Nature & Adventure
Independent skiwear outfit Black Crows launched an integrated brand campaign in October titled ‘Pursuit Of Pleasure’ based featuring epic backdrops of snowy mountain tops and a stunning image montage that capture nature in all of its glory. Conceived and created by Paris based agency Yorgo&Co and helmed by Director Luc Reso Janin, the creative… Continue reading Hypnotic, Cinematic ‘Pursuit Of Pleasure’ Campaign By Ski Brand Black Crows Embraces Nature & Adventure
Man City Manager Guardiola, McLaren F1 Driver Ricciardo & Aussie Snowboarder Scotty James Front ‘What Is OKX’ Global Crypto Campaign
OKX, the second largest cryptocurrency exchange in the world, leveraged its sports partnerships – such as its sponsorship tie-ups with Manchester City FC and McLaren Racing – for a multi-million dollar global campaign called simply ‘What Is OKX?’ Aimed at expanding its global awareness and reach beyond Asia, the campaign – created by BBDO New York… Continue reading Man City Manager Guardiola, McLaren F1 Driver Ricciardo & Aussie Snowboarder Scotty James Front ‘What Is OKX’ Global Crypto Campaign
ParalympicsGB Unveils ‘Impossible To Ignore’ Partnership With Ocean Outdoor For Beijing 2022
24 February saw Paralympics GB unveil an official out of home media tie-up with Ocean Outdoor ahead of the 4 March start of the Beijing 2022 Paralympic Winter Games led by a campaign titled ‘Impossible To Ignore’. ‘Impossible to Ignore’ seeks to harness the inspirational power of sport to break down barriers and challenge… Continue reading ParalympicsGB Unveils ‘Impossible To Ignore’ Partnership With Ocean Outdoor For Beijing 2022
Kellogg’s Vector ‘Off The Couch Bags’ Celebrate & Support Canada’s Return To Recreational Sports
In Canada, cereal brand Kellogg’s Vector celebrated the end of one of the longest recreational sports off-seasons with an unlikely initiative which it said is designed to help Canadians get back in the game based around the launch of a limited edition set of ‘Off The Couch Bags’ – a line of five limited-edition sports… Continue reading Kellogg’s Vector ‘Off The Couch Bags’ Celebrate & Support Canada’s Return To Recreational Sports
Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
Channel 4 launched its first promotional trailer for its coverage of the Beijing 2022 Paralympic Winter Games in the form of a spot that brings to life the challenges of a visually impaired alpine skier hurtling down a mountain. Fronted by Paralympic GB alpine skier Millie Knight and shot from her own perspective, the… Continue reading Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’
IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
Toyota Motor North America (TMNA) leveraged the NFL showpiece and Beijing 2022 through a 60-second Big Game commercial that shares an inspiring message of determination and spotlights the power of sport. ‘Brothers’, which was co-created by Saatchi & Saatchi and Dentsu, features two real-life brothers – Brian McKeever (Global Team Toyota Athlete and Canada’s… Continue reading IOC Partner Toyota Showcases Power Of Sport & Spirit In Super Bowl/Winter Olympic ‘Brothers’ Spot
