Panasonic North America was one of the few IOC sponsors to activate around Beijing 2022 in the USA with as digital-first content series telling the stories of a set of its Winter Olympic ambassadors and their personal journeys to the peak of their sports. Overcoming seemingly insurmountable challenges, finding new ways to compete at… Continue reading ‘Team Panasonic’ Athlete Journey Ads Front Winter Games ‘Forever Forward’ Progress & Inspiration North American Activation
Tag: Nathan Chen
US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
A new sport and movie mashup marketing initiative from US media and entertainment behemoth NBCUniversal sees Winter Olympic athletes encounter dinosaurs in crossover spots for the company’s upcoming ‘Jurassic World Dominion‘ movie and its coverage of the Beijing 2022 Winter Olympic Games. The two-week tie-up campaign from Universal Pictures and NBC Sports features three… Continue reading US Beijing 2022 Broadcaster NBCUniversal Rolls Out ‘Winter Olympic/Jurassic World’ Crossover Campaign
