Google, which holds multiple NBA sponsorship titles including Official Search Trends and Fan Insights Partner and Official Fan Phone, extended it Super Bowl marketing through to the NBA All-Star Weekend with a multi-strand activation programme that primarily highlighting the Pixel 6 Phone’s Real Tone tech feature. The NBA’s official fan phone, the Pixel 6, is championed… Continue reading Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo
Tag: Mobile Handset
Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign
On 19 October, as the 2021/2 season tipped-off, Google penned a new multi-year basketball partnership which saw its Google Pixel becoming the ‘official fan phone of the NBA, NBA G League and NBA 2K League’ and the first presenting partner for the NBA Playoffs. The tie-up was promoted through a simple, hoops graphic focused… Continue reading Google’s Multi-Year NBA Partnership Tipps Off With Pixel ‘Official Fan Phone’ Campaign
IOC Partner Samsung Blends World’s National Anthems Into A Unity Rio 2016 Remix
Samsung’s latest global strand of Olympic Games activation ties together several national anthems from around the world to form what it describes as a song of international unity – The Anthem – which is the brand’s marquee Olympics spot. The advertising arm of the global campaign is led a new TV and digital spot,… Continue reading IOC Partner Samsung Blends World’s National Anthems Into A Unity Rio 2016 Remix
Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
Sony Xperia activated its UEFA Champions League rights around the final via multiple initiatives ranging from an at-final, on-site #MyXperiaSelfie booth and an at-home real fans #ChampionsSofa social feed, to a predictor app and web UEFA Champions League Challenge’ competition and a multi-part online soccer series revolving around the 2016 tournament’s final host city –… Continue reading Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
Samsung & WSL Create 1st Global Virtual Reality Immersive Surf Experience
The ground breaking global partnership between Samsung and World Surf League (formerly the ASP) continues with a virtual reality, content-led activation that aims to put fans in the middle of the action. ‘Get Barrelled In Tahiti – with Samsung Galaxy VR’ features star surfers Gabriel Medina and CJ Hobgood in a 360-degree VR experience.… Continue reading Samsung & WSL Create 1st Global Virtual Reality Immersive Surf Experience
Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
Sony has begun to activate its James Bond partnership through a SPECTRE marketing campaign spearheaded by a 60-second, action-packed TV ad starring Moneypenny (Naomie Harris) and featuring several state-of-the-art Sony products including the Xperia Z5 phone and the RX100 IV Cyber-shot camera. On her own personal mission, this short-form spot follows a chase across London’s… Continue reading Moneypenny Fronts Sony’s ‘Made For Bond’ (Camera & Mobile) SPECTRE Marketing
Virtual Reality Turns Messi Into Iron Man For Samsung & Marvel Avengers Campaign
A virtual reality film-led campaign promoting Samsung’s partnership with Marvel turns a team of sports stars into super heroes culminating in Lionel Messi morphing in to Iron Man. This ‘We Are Greater Than I’ campaign collaboration between the Korean conglomerate and the comic entertainment giant is part of the multi-faceted partnership promotion for Avengers:… Continue reading Virtual Reality Turns Messi Into Iron Man For Samsung & Marvel Avengers Campaign
Samsung’s Youth-Led AFCON ‘I See Your Dreams’ Campaign
A TV spot called ‘I See Your Dreams’ spearheaded Samsung’s activation of its Orange Africa Cup of Nations 2015 (AFCON) as it extended its umbrella ‘The Dream Must Go On’ campaign through the tournament. Directed by Liukh, the commercial’s title – ‘I see your dreams’ – means that the ‘I’ implies both the… Continue reading Samsung’s Youth-Led AFCON ‘I See Your Dreams’ Campaign
U2 & Apple Link For New (Free) Album & New iPhone Launch Alliance
U2 and Apple team up for a brand alliance billed as both the world’s biggest mobile handset launch and the world’s largest album release. The simultaneous launch see Apple roll out its new iPhone 6 in partnership with U2’s release of its latest album ‘Songs Of Innocence. The album giveaway was announced two… Continue reading U2 & Apple Link For New (Free) Album & New iPhone Launch Alliance
Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
Throughout the autumn Sony has been globally and locally activating its sponsorship of the latest Bond film with all sorts of secret agent style marketing initiatives (from the global, multi-category ‘Intelligence Gathered’ initiative to local Xperia-specific virals. But few cinema-goers will have been as intrigued as those seated in one Norwegian cinema to… Continue reading Sony Norway’s Waterproof Phone SkyFall Cinema Stunt
