Sony raised European football fan engagement and boosted the profile of its Xperia smartphone brand through its UEFA Champions League 2016 sponsorship and connected BT Sport broadcast sponsorship with fan focused, supporter live match reaction video content campaign – a Googlebox style initiative called #ChampionsSofa – running primarily on Twitter. Territory: Global Agency:… Continue reading #ChampionsSofa Sees Sony Activate UEFA Champions League (& BT Sport) Via Fan Reaction Social Video
Tag: #ChampionsSofa
Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
Sony Xperia activated its UEFA Champions League rights around the final via multiple initiatives ranging from an at-final, on-site #MyXperiaSelfie booth and an at-home real fans #ChampionsSofa social feed, to a predictor app and web UEFA Champions League Challenge’ competition and a multi-part online soccer series revolving around the 2016 tournament’s final host city –… Continue reading Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
