Leveraging spiking baseball interest around the opening phase of the MLB 2023 season, Pabst Blue Ribbon teamed up with former Boston Red Sox slugger and baseball Hall of Famer Wade Boggs on a campaign combining comedy and nostalgia called ‘Boggs Is Blue’. The marketing initiative is based around an unbranded BoggsisBlue.com website which pertains… Continue reading Pabst Blue Ribbon Launches ‘Boggs Is Blue’ Comic Wade Boggs Mascot Campaign
Tag: Spot Series
Just Eat Releases BT Sport New Premier League Season ‘Bad Lipsync’ Idents
As the new Premier League season kicked off on 9 August, Just Eat rolled out its first wave of idents activating its new BT Sport sponsorship based around bad lip reading. This is Just Eat’s first ever BT Sport sponsorship tie up and the idea behind the creative series is to replace football commentary… Continue reading Just Eat Releases BT Sport New Premier League Season ‘Bad Lipsync’ Idents
ESPN Sports Ads Start By Leveraging Super Bowl To Deepen Ties To US Sports Fans In UK & Drive App Usage
ESPN also ran a Super Bowl spearheaded campaign in the UK which was developed to deepen US sport fan engagement and to drive usage of the ESPN app. The initiative is spearheaded by a series of ESPN TV ads and this series kicked-off by leveraging Super Bowl LIII through a spot called ‘UK Does… Continue reading ESPN Sports Ads Start By Leveraging Super Bowl To Deepen Ties To US Sports Fans In UK & Drive App Usage
Arnott’s Biscuits Launches ‘Moments That Shape The Game’ Campaign To Leverage Football & Rugby In Australia & New Zealand
Mid August sees the Campbell Arnott’s snack brand release ‘Moments That Shape The Game’: a light-hearted, multi-spot campaign promoting Arnott’s Shapes. Leveraging the upcoming football season final series and international rugby matches in both Australia and New Zealand, the campaign encourages viewers to share the enjoyment of Arnott’s Shapes with mates and family during… Continue reading Arnott’s Biscuits Launches ‘Moments That Shape The Game’ Campaign To Leverage Football & Rugby In Australia & New Zealand
Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
Big name sports star endorsers – including JJ Watt, Karl-Anthony Towns, Bryce Harper, James Rodriguez and a pair of commentators – set out to shame unsuspecting Gatorade drinkers in a series of hidden camera street stunt spots. The series, called ‘Burn It To Earn It’, continues where the 2015 ‘Sweat It To Get It’… Continue reading Athlete Ambassadors School Gatorade Drinkers In ‘Burn It To Earn It’ Campaign
Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
Sony Xperia activated its UEFA Champions League rights around the final via multiple initiatives ranging from an at-final, on-site #MyXperiaSelfie booth and an at-home real fans #ChampionsSofa social feed, to a predictor app and web UEFA Champions League Challenge’ competition and a multi-part online soccer series revolving around the 2016 tournament’s final host city –… Continue reading Sony Xperia’s CL Final Work Spans Social Rivals, Selfies, Prizes & Road To Milan Films
