The Canadian Olympic Committee (COC) and CBC/Radio-Canada teamed up with Toronto agency The Hive for a Paris 2024 ‘Brave Is Unbeatable’ multi-platform, multi-stage campaign chronicling the inspiring journeys Team Canada athletes. Objective The campaign goal was to build excitement around Paris 2024 and support for the Canadian team through a message that celebrates overcoming adversity.… Continue reading Michael J Fox & Celine Dion Showcase Inspiring Olympic Athlete Journeys In Team Canada and CBC/Radio-Canada ‘Brave Is Unbeatable’
Tag: At Event
Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Comcast Business, an official partner of The Players Championships, takes the brand and its target C-Suite demographic out of the boardroom and onto the links in a campaign called ‘Powering Possibilities’ starring two-time major champion and 2021 ‘Comcast Business Tour Top 10’ winner Collin Morikawa. Activating its rights package in its inaugural year as an… Continue reading Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
SailGP Launches Fresh Team New Zealand ‘Black Foils’ Identity Campaign
The New Zealand SailGP Team introduced a dynamic new identity – ‘The Black Foils’ – ahead of the 2024 ITM New Zealand Sail Grand Prix – which spans name, logo, typeface, colour code and a marketing campaign. Objective The objective was to create a new 360-degree team identity and campaign that acts as an awareness… Continue reading SailGP Launches Fresh Team New Zealand ‘Black Foils’ Identity Campaign
Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’
FIFA partner Budweiser resurfaced its #TheWorldIsYoursToTake and #BringHomeTheBud initiatives to leverage the 2023 Women’s World Cup with a Messi fronted global campaign launched by a spot titled ‘Greatness Is Hers To Take’. Launched on 10 July – 10 days ahead of the 20 July kick-off in Australia and New Zealand – the official beer… Continue reading Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’
Gatorade Appoints Soccer Icons Shevchenko/Yankey As ‘Confidence Coaches’ For #TeamTalk Spots
June saw Gatorade roll out a European campaign based on ‘Team Talk’ spots featuring for England star Rachel Yankey and Ukrainian football legend and 2004 Ballon d’Or winner Andriy Shevchenko aimed at inspiring the next generation of soccer stars. The campaign, developed with agency Golin, sees the brand’s two ambassadors -– referred to as… Continue reading Gatorade Appoints Soccer Icons Shevchenko/Yankey As ‘Confidence Coaches’ For #TeamTalk Spots
LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures
The Ladies Professional Golf Association (LPGA), the US governing body for female golfers which runs the LPGA Tour, teamed up with agency Accenture Song (in collaboration with partner Early Spring) on an immersive virtual initiative exploring the intense pressures on women golfers called ‘In Her Head’. The project initially seems to be an immersive, virtual… Continue reading LGPA ‘In Her Head’ Immersive Virtual & Experiential Installation Highlights Female Golfer Pressures
BNP Paribas Commemorates ‘50-Years Of Loyalty’ Partnership With French Open
To celebrate BNP Paribas’ historic half century partnership with the French Open, the bank activated the tie-up through an integrated marketing programme based around the bank’s aim to make the sport more inclusive and accessible and its belief that it has the ability to mobilise people beyond the courts and have a positive impact, particularly… Continue reading BNP Paribas Commemorates ‘50-Years Of Loyalty’ Partnership With French Open
Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket. The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Sportswear Brand Champion Links With Queer Sporting Alliance For Purpose-Led ‘The Game Is Not Over’ Aus/NZ Pride Campaign
Global sportswear brand Champion launch a Pride linked campaign in late February across Australia and New Zealand which was called ‘The Game is Not Over’ and which sets out to empower voices within the LGBTIQA+ community. The campaign aims to simultaneously celebrate the equality progress that society has made, while also raising awareness that… Continue reading Sportswear Brand Champion Links With Queer Sporting Alliance For Purpose-Led ‘The Game Is Not Over’ Aus/NZ Pride Campaign
New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives
PepsiCo celebrated the launch of its new lemon-lime soda brand Starry during the 2023 NBA All-Star Weekend through an omnichannel ‘Starry Hits Different’ campaign leveraging its status as the new official drink of the NBA, WNBA and NBA G League. The new soft drink activated around the 2023 NBA All-Star Weekend – held between… Continue reading New PepsiCo Soda Starry Activates NBA All-Star Via Ads, 3-Point Contest & Crossover Initiatives
Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Japanese sportswear brand ASICS leveraged its partnership with the annual World Ekiden team relay race through a campaign created in collaboration with painter Frankie Cihi and called ‘The Art Of the Relay’. ASICS is the host of the annual Ekiden Race, which began in Japan back in 1917 and was originally founded on the… Continue reading Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Bank of America Leverages 2022 Chicago Marathon Via ‘On The Run’ Campaign Promoting Online Banking & Digital Tools
Chicago Marathon sponsor Bank Of America leveraged its official rights around the 2022 race through an integrated activation programme led by a hero ‘On The Run’ commercial showcasing the bank’s range of digital tools. The playful 30-second spot, created by agency GroupeConnect and helmed by Ruckus Director Sara Shelton, sees marathon runners demonstrate how… Continue reading Bank of America Leverages 2022 Chicago Marathon Via ‘On The Run’ Campaign Promoting Online Banking & Digital Tools
