Comcast Business, an official partner of The Players Championships, takes the brand and its target C-Suite demographic out of the boardroom and onto the links in a campaign called ‘Powering Possibilities’ starring two-time major champion and 2021 ‘Comcast Business Tour Top 10’ winner Collin Morikawa. Activating its rights package in its inaugural year as an… Continue reading Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Tag: Goodby Silverstein & Partners
Pepsi’s ‘Made For Football Watching’ Kicks Off NFL Marketing Ahead Of An Uncertain Season
The 101st NFL season isn’t due to kick off until 10 September, but lead sponsor Pepsi began its activation in mid August with a series of new spots created by agency Goodby Silverstein & Partners built around the idea of what it takes to be a great football watcher. The approach is to offer… Continue reading Pepsi’s ‘Made For Football Watching’ Kicks Off NFL Marketing Ahead Of An Uncertain Season
Pepsi Renews Super Bowl Halftime Show & Launches Season-Long NFL ‘Always Be Celebrating’
At the same time as Pepsi extended its NFL tie-up and renewed its Halftime Show sponsorship, the company also launched its new NFL season ‘Always Be Celebrating’ campaign The integrated, season-long activation, which also includes a tie-in to NBC’s ‘Sunday Night Football’, debuted on 4 September just two days ahead of the season opener.… Continue reading Pepsi Renews Super Bowl Halftime Show & Launches Season-Long NFL ‘Always Be Celebrating’
BMW Motorsport Marks Zanardi’s Return To Daytona 500 Via ‘Human Meets Machine’ Short Film
The Daytona 500 24-hour race marks the start of the North American racing season so BMW Motorsport celebrated the start of a special season with a short film celebrating the return of Alex Zanardi to the German auto brand’s endurance driving team. The video, which marks the return of the Italian racing legend to… Continue reading BMW Motorsport Marks Zanardi’s Return To Daytona 500 Via ‘Human Meets Machine’ Short Film
Tostitos Allies With MADD & Uber For Limited Edition Sensor-Linked Super Bowl ‘Party Safe Bag’
Tostitos, one of the products in PepsiCo’s NFL partnership portfolio, has unveiled an innovative alcohol-activated bag to encourage football fans not to drink and drive during the Super Bowl. At this time of year, Frito-Lay marketers aim to solidify Tostitos’ positioning as part of the three-part Super Bowl party staple of dips, chips and… Continue reading Tostitos Allies With MADD & Uber For Limited Edition Sensor-Linked Super Bowl ‘Party Safe Bag’
