NFL multi-category partner PepsiCo activated across its official league product portfolio via a new football season kick-off campaign stuffed with legends of the game and running across multiple platforms called ‘Unretire’. Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate a return to the gridiron in a tongue-in-cheek hero ad… Continue reading Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign
Tag: Tostitos
PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Leveraging its NFL partnership rights ahead of Super Bowl 56, food and drink giant PepsiCo rolled out an integrated campaign called ‘Road To Super Bowl LVI’ promoting a range of its soda and snack brands and staring a team of former NFL star athlete ambassadors. Fronted by former quarterbacks Peyton and Eli Manning, as… Continue reading PepsiCo Rolls Out Football Star Fronted, Multi-Brand ‘Road To Super Bowl LVI’ Soda & Snacks Campaign
Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags
Tom Brady and Rob Gronkowski pull of Tampa Bay Buccaneers’ pyjamas for NFL partner Frito-Lay’s season opening spot which leverages anticipation and excitement around the start of the football season. The Christmas Eve style spoof spot, is narrated by narrated by former running back Marshawn Lynch dressed in a nightgown and cap, seeks to… Continue reading Frito-Lay Celebrates NFL Kickoff With Spoof Xmas Classic Ad & Tech-Enabled Musical Tostitos Bags
Tostitos Allies With MADD & Uber For Limited Edition Sensor-Linked Super Bowl ‘Party Safe Bag’
Tostitos, one of the products in PepsiCo’s NFL partnership portfolio, has unveiled an innovative alcohol-activated bag to encourage football fans not to drink and drive during the Super Bowl. At this time of year, Frito-Lay marketers aim to solidify Tostitos’ positioning as part of the three-part Super Bowl party staple of dips, chips and… Continue reading Tostitos Allies With MADD & Uber For Limited Edition Sensor-Linked Super Bowl ‘Party Safe Bag’
PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
One of this week’s most shared virals is the parody PepsiCo commercial that spearheads its NFL activation in the lead-up to the new 2015/16 season called ‘Joe Flacco Football Party Fail’. The American football star fronts a spoof spot themed around learning how to throw a party and featuring plenty of puns (about ‘bowls’)… Continue reading PepsiCo’s New NFL Season Flacco-Fronted ‘Party Fail’ Mockumentary
