NFL multi-category partner PepsiCo activated across its official league product portfolio via a new football season kick-off campaign stuffed with legends of the game and running across multiple platforms called ‘Unretire’. Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate a return to the gridiron in a tongue-in-cheek hero ad… Continue reading Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign
Tag: Jerry Rice
Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign
PepsiCo snack brand Frito-Lay activated its league partnership in the lead up to the 2022 Super Bowl with the release of a range of Lay’s chips/crisps which leverages its farming legacy and 100% sustainably-sourced potatoes grown in fields where the soil had been mixed with dirt from some of the NFL’s most hallowed pitches. … Continue reading Lay’s Celebrates Football Fandom With ‘Golden Grounds’ NFL Stadium Soil Grown Chip Campaign
NCAA New Fall-Timed, Celebrity-Fronted Ad Strategy Aims To Refresh College Sports Brand
In a shake-up of both its seasonal and creative ad strategy, this autumn sees the National Collegiate Athletic Association (NCAA) has released a new series of commercials featuring celebrities to drive interest in the new football season Previously, the NCAA has historically used its college basketball Final Four showpiece tournament to launch its new… Continue reading NCAA New Fall-Timed, Celebrity-Fronted Ad Strategy Aims To Refresh College Sports Brand
