Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Tag: Pepsi Zero Sugar
Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign
NFL multi-category partner PepsiCo activated across its official league product portfolio via a new football season kick-off campaign stuffed with legends of the game and running across multiple platforms called ‘Unretire’. Hall of Famers Dan Marino, Emmitt Smith, Jerry Rice and Randy Moss contemplate a return to the gridiron in a tongue-in-cheek hero ad… Continue reading Football Legends Brady, Rice, Marino & Others ‘Unretire’ In PepsiCo NFL Kick-Off Campaign
Pepsi Reignites NFL ‘Made For Football Watching’ Campaign With Billions’ Star Costabile’s ‘Football Is Coming’
Pepsi sought to promote its Zero Sugar product and rouse football fans to watch the start of the new season at home with a 24 August NFL activation in the USA called ‘Football Is Calling’. In a nutshell, the VaynerMedia-created campaign urges fans to stay inside, watch NFL games and drink Pepsi Zero Sugar.… Continue reading Pepsi Reignites NFL ‘Made For Football Watching’ Campaign With Billions’ Star Costabile’s ‘Football Is Coming’
