May saw Duracell promote its AA batteries through a visually striking and multi-market ‘Energy’ campaign activating its official partnership with the Williams Racing Formula 1 team. The integrated campaign, developed in harness with agency VaynerMedia, California production house Los York and virtual/digital producer Impossible Objects (with Unreal Engine), is built around a series of… Continue reading Duracell Activates Williams F1 Racing Tie-Up Via ‘Screaming Laps & American Drivers In ‘Energy’ Campaign
Tag: VaynerMedia
Pepsi Reignites NFL ‘Made For Football Watching’ Campaign With Billions’ Star Costabile’s ‘Football Is Coming’
Pepsi sought to promote its Zero Sugar product and rouse football fans to watch the start of the new season at home with a 24 August NFL activation in the USA called ‘Football Is Calling’. In a nutshell, the VaynerMedia-created campaign urges fans to stay inside, watch NFL games and drink Pepsi Zero Sugar.… Continue reading Pepsi Reignites NFL ‘Made For Football Watching’ Campaign With Billions’ Star Costabile’s ‘Football Is Coming’
Kool-Aid Man Swaps Names With Alabama Football Star Ga’Quincy ‘Kool-Aid’ McKinstry
A college football name-swap campaign kicked off in August in the USA when drinks brand mascot the ‘Kool-Aid Man’ changed his name to Ga’Quincy McKinstry after Alabama’s freshman defensive back and brand ambassador Ga’Quincy McKinstry legally changed his name across all football rosters to ‘Kool-Aid’ McKinstry. The stunt campaign was conceived and executed by creative agency… Continue reading Kool-Aid Man Swaps Names With Alabama Football Star Ga’Quincy ‘Kool-Aid’ McKinstry
‘Every Game’s A Home Game’ In Pepsi’s Heart-Warming NFL Film With Former Steeler Ryan Shazier
Ahead of the start of the new season, NFL premium partner Pepsi continues to roll out new content in its ‘Made For Watching Football’ activation platform with a heart-warming short film starring Ryan Shazier called ‘Every Game Is A Home Game’. The work is based around the idea that for many fans, stadiums are… Continue reading ‘Every Game’s A Home Game’ In Pepsi’s Heart-Warming NFL Film With Former Steeler Ryan Shazier
