September saw Sam’s Club, the US membership-only retail warehouse chain owned and operated by Walmart, launch a programme leveraging the NCAA’s new NIL (Names, Images, Likeness) rules for college sports stars through a student sports grant initiative for an initial team of 10 college athlete ambassadors. Sam’s Club, which was founded in 1983, was… Continue reading Sam’s Club Rolls Out College Athlete Grant #TeamSamsClub To Recruit Students Named Sam
Tag: College Sports
American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign
US clothing retailer, accessories and lifestyle brand American Eagle reacted quickly to the National Collegiate Athletic Association relaxing its student athlete sponsorship rules by launching a programme called #AEAthleticDept to work with ambassador student athlete influencers and rolled out its first campaign fronted by a member of its college endorser stable to leverage the start of the… Continue reading American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign
Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
Unilever’s Degree deodorant brand expanded its #BreakingLimits initiative in September in a bid to further support rising young sports stars assert their own brand. Just days after the US Supreme Court decided to support college athletes’ abilities to earn income through what has become known as the NCAA’s ‘Name Image Likeness’ (NIL) rule, Unilever’s deodorant and… Continue reading Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
Kool-Aid Man Swaps Names With Alabama Football Star Ga’Quincy ‘Kool-Aid’ McKinstry
A college football name-swap campaign kicked off in August in the USA when drinks brand mascot the ‘Kool-Aid Man’ changed his name to Ga’Quincy McKinstry after Alabama’s freshman defensive back and brand ambassador Ga’Quincy McKinstry legally changed his name across all football rosters to ‘Kool-Aid’ McKinstry. The stunt campaign was conceived and executed by creative agency… Continue reading Kool-Aid Man Swaps Names With Alabama Football Star Ga’Quincy ‘Kool-Aid’ McKinstry
Samuel Adams’ IPA Tech Sleeve Encourages Responsible Drinking Ahead Of NCAA March Madness
US brewer Sam Adams promoted its non-alcoholic IPA ahead of NCAA March Madness through a high-tech electronic insulated beer can sleeve via a campaign which reminds users to sensibly pace their basketball-watching beer-drinking sessions by sometimes switching to non-alcoholic beer. The brand, which is marketed by Boston Beer, recently introduced its ‘Just the Haze’… Continue reading Samuel Adams’ IPA Tech Sleeve Encourages Responsible Drinking Ahead Of NCAA March Madness
Continental Tire Returns With More Dan Patrick Spots Leveraging College Basketball Tie-Ups Around March Madness
TV host/sportscaster and part-time comic Dan Patrick returns to front a new series of hoops themed ads for Continental as the tire brand leverages its 31 university partnerships and 12 tournament sponsorships (and ambushes NCAA March Madness). Following in the footsteps of last year’s college basketball tournament marketing, the 2018 ads blend Patrick’s gravitas… Continue reading Continental Tire Returns With More Dan Patrick Spots Leveraging College Basketball Tie-Ups Around March Madness
NCAA New Fall-Timed, Celebrity-Fronted Ad Strategy Aims To Refresh College Sports Brand
In a shake-up of both its seasonal and creative ad strategy, this autumn sees the National Collegiate Athletic Association (NCAA) has released a new series of commercials featuring celebrities to drive interest in the new football season Previously, the NCAA has historically used its college basketball Final Four showpiece tournament to launch its new… Continue reading NCAA New Fall-Timed, Celebrity-Fronted Ad Strategy Aims To Refresh College Sports Brand
Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
New March Madness TV spots for Dove Men+Care, running under the tagline ‘Journey To Comfort’, features the personal ‘college ball’ stories of star basketball endorsers Shaquille O’Neal and Steve Nash, as well as Michigan State basketball coach Tom Izzo The creative idea is to give sports fans an intimate look… Continue reading Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
