The start of December saw US sports retailer Champs Sport and Eastbay (its direct mail sister company) launch a new campaign called ‘We Know Game’ fronted by a team of athlete ambassadors including the Cavinder Twins, Gable Steveson and Rudolph ‘Blaze’ Ingram. Following the company’s new NIL (name, image and likeness) student athlete partnerships… Continue reading New Student Athlete Ambassador Team Front Champs Sport & Eastbay ‘We Know Game’ Campaign
Tag: Student Athlete Ambassadors
Sam’s Club Rolls Out College Athlete Grant #TeamSamsClub To Recruit Students Named Sam
September saw Sam’s Club, the US membership-only retail warehouse chain owned and operated by Walmart, launch a programme leveraging the NCAA’s new NIL (Names, Images, Likeness) rules for college sports stars through a student sports grant initiative for an initial team of 10 college athlete ambassadors. Sam’s Club, which was founded in 1983, was… Continue reading Sam’s Club Rolls Out College Athlete Grant #TeamSamsClub To Recruit Students Named Sam
American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign
US clothing retailer, accessories and lifestyle brand American Eagle reacted quickly to the National Collegiate Athletic Association relaxing its student athlete sponsorship rules by launching a programme called #AEAthleticDept to work with ambassador student athlete influencers and rolled out its first campaign fronted by a member of its college endorser stable to leverage the start of the… Continue reading American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign
