Betclic, the title sponsor of France’s elite National Basketball League since 2021, activated its rights in-game through an inventive initiative titled ‘Betclic Cam’ which enabled fans to follow a match live from both player and referee perspectives via body-mounted camera livestreams. Developed in harness with creative agency Marcel (Paris), ‘Betclic Cam’ was a groundbreaking ambient… Continue reading ‘Betclic Cam’ Activates French Elite Hoops League Live In-Game Via Player & Ref Cameras
Tag: Media Partners
New Student Athlete Ambassador Team Front Champs Sport & Eastbay ‘We Know Game’ Campaign
The start of December saw US sports retailer Champs Sport and Eastbay (its direct mail sister company) launch a new campaign called ‘We Know Game’ fronted by a team of athlete ambassadors including the Cavinder Twins, Gable Steveson and Rudolph ‘Blaze’ Ingram. Following the company’s new NIL (name, image and likeness) student athlete partnerships… Continue reading New Student Athlete Ambassador Team Front Champs Sport & Eastbay ‘We Know Game’ Campaign
