A new LATAM regional campaign from Gatorade focusing on ways sport can make us feel better was spearheaded by a short film called ‘Breakup Story’ which tells the tale of a doomed romance and a heartbroken man who finds solace in sports to bring to life the brand’s commitment to moving forward whatever the challenge.… Continue reading Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance
Tag: Short Form Film
Gucci Leverages NFL’s Big Game Via Cornerback Jalen Ramsey ‘A Hero’s Journey’ Short Film
Luxury Italian fashion house Gucci leveraged Super Bowl LVII through the release of a short film created in collaboration with GQ Magazine and fronted by LA Rams star Jalen Ramsey who interviews himself about the key moments in his life and career while dressed in Gucci. Titled ‘A Hero‘s Journey, Ramsey plays the twin… Continue reading Gucci Leverages NFL’s Big Game Via Cornerback Jalen Ramsey ‘A Hero’s Journey’ Short Film
New Student Athlete Ambassador Team Front Champs Sport & Eastbay ‘We Know Game’ Campaign
The start of December saw US sports retailer Champs Sport and Eastbay (its direct mail sister company) launch a new campaign called ‘We Know Game’ fronted by a team of athlete ambassadors including the Cavinder Twins, Gable Steveson and Rudolph ‘Blaze’ Ingram. Following the company’s new NIL (name, image and likeness) student athlete partnerships… Continue reading New Student Athlete Ambassador Team Front Champs Sport & Eastbay ‘We Know Game’ Campaign
AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
Ahead of both the dual clash against Australia (in Sydney and Auckalnd) and marking the month countdown to the World Cup sevens kick-off, New Zealand Rugby Union’s primary partner AIG launched a global campaign starring both the All Blacks and the Black Ferns called ‘Effort Is Effort’ championing commitment, teamwork, diversity and equality. The… Continue reading AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
NRL’s ‘Power For Change’ Content Series Promotes Community Initiative To Combat Domestic Violence
The National Rugby League (NRL) teams up with legendary Canberra Raiders captain Alan Tongue for a campaign aimed at raising awareness of the ‘Voice Against Violence’ program: an initiative which uses Rugby League drills to educate and boost awareness around domestic violence. Working with regular agency Archibald/Williams, the NRL’s primary objective is to ‘shine… Continue reading NRL’s ‘Power For Change’ Content Series Promotes Community Initiative To Combat Domestic Violence
Ambassador Led New Balance ‘Letters to My Future Self’ Campaign Aims To Inspire Athletes
New Balance is rolling out a new campaign built around a set of its athlete endorsers writing a letter to their future selves highlighting the goals, the drive and the values that they embody to be the best. The first phase of the Boston-based brand’s new initiative, which aims to inspire all athletes to… Continue reading Ambassador Led New Balance ‘Letters to My Future Self’ Campaign Aims To Inspire Athletes
HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
HTC, the official sponsor of both UEFA’s Champions League and Europa League, ran a series of low latency short form film animations to commemorate the final of this year’s Champions League Final. The series of Vines promoted not just the telco’s tournament rights, but also its limited edition, 24-carat gold HTC One M9 handset… Continue reading HTC Short Form Film ‘Vines’ Activate UEFA 2015 CL Final
