Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

A new LATAM regional campaign from Gatorade focusing on ways sport can make us feel better was spearheaded by a short film called ‘Breakup Story’ which tells the tale of a doomed romance and a heartbroken man who finds solace in sports to bring to life the brand’s commitment to moving forward whatever the challenge.… Continue reading Gatorade ‘Breakup Story’ Film Tells The Story Of One Man’s Recovery From A Failed Romance

Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero

Husband and wife Dwyane Wade and Gabrielle Union compete toe-to-toe and one-up one another in the first campaign for Gatorade Zero.   This fresh commercial for the brand’s sugar-free product sees the married duo – one an NBA super star and the other an actress, author and activist – compete with one another and demonstrate… Continue reading Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero

Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot

Exploiting the NFL’s new rules allowing in-game broadcast liquor advertising at the very first opportunity, whiskey brand Crown Royal bought the first slot in the first commercial break of the 7 September season opener between the Kansas City Chiefs and the Super Bowl champion New England Patriots.   The Diageo-owned spirits brand ran a 30-second… Continue reading Crown Royal Whiskey’s ‘Hydrate Generously / Water BOYS’ Ad Is First Ever NFL Spirits Spot