A new NCAA March Madness themed campaign starring new endorser and LSU Tigers hoops star Hailey Van Lith sees adidas aim to help young athletes everywhere overcome self-doubt on the court and remember the joy of the sport. Objective This hoops focused chapter of the sportswear giant’s new global ‘You Got This‘ brand campaign –… Continue reading Adidas & Hailey Van Lith Seek To Quell College Athlete Anxieties In Nil Strand Of ‘You Got This’
Tag: NCAA March Madness
Mike’s March Madness ‘Comeback Hotlime’ Brings Back Limeade As ‘Official Drink Of Comebacks’
Mike’s Hard Lemonade revived its fan-favourite lime flavour during NCAA March Madness with a hoops-themed stunt called the ‘Comeback Hotlime’ which sought to simultaneously offer college hoops fans a telephone pep-talk and position the product as ‘The Official Drink Of Comebacks’. The company’s lime flavour was discontinued in 2018, but to promote its return,… Continue reading Mike’s March Madness ‘Comeback Hotlime’ Brings Back Limeade As ‘Official Drink Of Comebacks’
Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
Beer brand Corona leveraged spiking basketball interest around NCAA March Madness and the closing stages of the NBA regular season through a multi-strand hoops-themed US activation fronted by WNBA legend Sue Bird alongside Vince Carter, Christian Laettner and Devin Booker. The Mexican-produced, ABInBev-owned beer brand is giving away a #CoronaFineLifeFridge in a contest running… Continue reading Corona Teams Up With WNBA Legend Sue Bird To Keep Your Beer & Sneakers ‘On Ice’ During March Madness
Buick’s NCAA March Madness Activation Sees Netflix Cheerleading Star Morgan Simianer Front New Envision Launch
Buick’s integrated campaign for its new Envision SUV leveraged its NCAA March Madness sponsorship rights through a set of TV commercials and social content fronted by champion cheerleader Morgan Simianer (from the Netflix docu-series ‘Cheer’) and several college team mascots. The marketing push invites viewers to Envision the future with a hoops-led fanfare which… Continue reading Buick’s NCAA March Madness Activation Sees Netflix Cheerleading Star Morgan Simianer Front New Envision Launch
Grant Hill, Game & Spots Fronts Invesco Integrated ‘Innovation’ Themed NCAA March Madness Activation
The global fund group Invesco leveraged its first year as an official NCAA March Madness partner through an integrated activation programme built around sports-related innovation and fronted by former NBA star Grant Hill. Invesco is the official asset management partner of the NCAA while its Invesco QQQ ETF (QQQ) is the NCAA’s official ETF and… Continue reading Grant Hill, Game & Spots Fronts Invesco Integrated ‘Innovation’ Themed NCAA March Madness Activation
Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles
To leverage its status as the official sports drink of NCAA March Madness, Powerade kicked off a new campaign on 14 March celebrating the power in an athlete’s number and aimed at inspiring all athletes from kids to professionals. The idea behind ‘Powerade In Numbers’ is that, no matter the sport or the level… Continue reading Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles
Dove Men+Care ‘Off Court Champs’ March Madness Campaign Celebrates Black Men & Challenges Stereotypes
Dove Men+Care leveraged NCAA March Madness via a campaign celebrating black men on and off the court through a campaign called Off Court Champs’ which celebrated the multidimensional stories of a team of former student athletes. The activation emerged after new research (in the form of a 2020 study by Dove Men+Care and Joy Collective called ‘Bias… Continue reading Dove Men+Care ‘Off Court Champs’ March Madness Campaign Celebrates Black Men & Challenges Stereotypes
Reese’s Twitter-Based #SaltyReeses Conversations & Sweepstakes Leverage NCAA March Madness
The Hershey’s brand Reese’s is leveraging NCAA March Madness by helping out fans who are feeling ‘salty’ about tournament match outcomes in a Twitter based engagement campaign that includes a sweepstakes strand. Reese’s marketing team is generating Twitter conversations around the 2021 men’s division one college hoops tournament through a campaign that began at tip… Continue reading Reese’s Twitter-Based #SaltyReeses Conversations & Sweepstakes Leverage NCAA March Madness
Buffalo Wild Wings’ March Madness Free Overtime Wings, TikTok Challenge & Bracket Eating Contest
16 March saw official tournament partner Buffalo Wild Wings (BWW) celebrate the return of NCAA March Madness through an integrated, three-strand campaign revolving around giving away free wings for every game that goes in to overtime, a TikTok challenge and a bracket-led competition. The campaign, developed by The Martin Agency, launched on 15 March… Continue reading Buffalo Wild Wings’ March Madness Free Overtime Wings, TikTok Challenge & Bracket Eating Contest
Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness
Great Clips, the official hair salon of March Madness, set out to raise fans’ hair instead of cutting it at the 2021 NCAA Men’s Division I basketball tournament via a social-first activation which invites fans to join the conversation around #HairRaisingMoments. The salon chain’s campaign includes a hero TV spot (running on CBS, TBS, TNT… Continue reading Great Clips Asks Fans To Share ‘Hair Raising Moments’ During NCAA March Madness
AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness
AT&T’s MVP brand mascot Lily adds her charm to a suite of new March Madness-themed TV and digital creative running throughout the tournament and showcasing a range of basketball themed moments which see her help out customers in true college hoops style. AT&T is the exclusive wireless partner of the NCAA, Final Four and… Continue reading AT&T Mascot Lily Gets Brand, Consumers & Viewers Match Ready For NCAA March Madness
Reggie Miller & Honey Butter Chicken Biscuit Front Wendy’s NCAA March Madness Activation
Official NCAA March Madness Corporate Partner Wendy’s is activating around the 2021 tournament by bringing to life its rights as the event’s Official Breakfast through an integrated campaign which spans Reggie Miller fronted advertising and which also includes feeding breakfast to college players at the NCAA Men’s Division One tournament. Wendy’s activation includes an… Continue reading Reggie Miller & Honey Butter Chicken Biscuit Front Wendy’s NCAA March Madness Activation
