A 2022 charity appeal, medically-focused campaign called ‘Our Blood Is Gold’ from French Ligue 1 side RC Lens and non-profit Players for Society sought to raise awareness of the decline and the need and to boost blood donations amongst its fans and local community. Based on the insight that, whilst every year blood donations… Continue reading Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive
Tag: Banners
USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign
September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’. Reaffirming the Gannett Co owned media giant’s sports subscription strategy which integrates Tipico Gaming Odds and which enables subscribers to curate and customize their local sports… Continue reading USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign
Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles
To leverage its status as the official sports drink of NCAA March Madness, Powerade kicked off a new campaign on 14 March celebrating the power in an athlete’s number and aimed at inspiring all athletes from kids to professionals. The idea behind ‘Powerade In Numbers’ is that, no matter the sport or the level… Continue reading Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles
NASCAR’s Daytona 500 Airport Takeover Led By Baggage Carousel Model Car Racetracks
NASCAR and Daytona International Speedway tasked agency St John to create a welcoming property takeover at partner airport Daytona Beach International for race fans arriving for the 2021 Daytona 500 and to capture media attention and drive positive PR around the race. With just a three-week turnaround from brief to launch, the Jacksonville (Florida)… Continue reading NASCAR’s Daytona 500 Airport Takeover Led By Baggage Carousel Model Car Racetracks
Tennis Australia & Landor Unveil Australian Open ‘AO’ Brand Identity & Logo Refresh
In October Tennis Australia unveiled a new dynamic brand identity for its flagship event – the Australian Open. Developed with brand consultant and design agency Landor Australia, the new tournament identity aims not just to reinforce the Australian Open’s ‘reputation for delivering worlds class experiences to fans and players’, but also to enhance its… Continue reading Tennis Australia & Landor Unveil Australian Open ‘AO’ Brand Identity & Logo Refresh
Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
The Australian Paralympic Committee (APC)’s own core campaign for Rio 2016, ‘Believe And Together We Are Invincible’ is running across multiple platforms (linked via the hashtag #WeBelieve) aims to generate excitement, team support and funding. The campaign, developed by agency MercerBell Sydney (who developed the creative and donated comms & website development), echoes the… Continue reading Australian Paralympic Committee’s #WeBelieve Fundraising & Support Campaign
Welsh FA Tweaks ‘Together Stronger’ Ahead Of Wales FIFA’s Russian World Cup Qualifiers
Early September sees the Welsh FA relaunch ‘Together Stronger’ ahead of the team’s match against Moldova as it seeks to continue to revolutionise the perception of Welsh football. The refreshed identity sees host country Russia provide the starting creative point for the campaign graphics. Agency Designroom Sport stuck with the successful ‘Together Stronger’… Continue reading Welsh FA Tweaks ‘Together Stronger’ Ahead Of Wales FIFA’s Russian World Cup Qualifiers
MLS Launches Integrated ‘Stand As One’ New Season Fan Engagement Campaign
Major League Soccer (MLS) has launched its 2016 kick off ‘Stand As One’ campaign to try and raise awareness of the new season, boost existing fan support, consolidate engagement and reinforce TV viewing habits. The campaign, which launched three weeks before kick-off and will evolve throughout the 2016 season, spans TV, print, outdoor, digital… Continue reading MLS Launches Integrated ‘Stand As One’ New Season Fan Engagement Campaign
England Rugby & NHS Link For #BleedForEngland Blood Donation Drive
England rugby stars and the NHS have allied on a new cause campaign – #BleedForEngland – to leverage Rugby World Cup fever in order to drive blood donation across the country. The NHSBT (National Health Service Blood & Transplant)’ ‘Give Blood’ initiative has linked with former members of England’s Rugby World Cup winning team… Continue reading England Rugby & NHS Link For #BleedForEngland Blood Donation Drive
Boy V Girl Cagefight Drives Domestic Abuse Awareness
It’s been a big few weeks for women’s professional sports – from Marianne Vos winning the biggest ever Pro Tour bike race and French club Clermont Foot appointing Helena Costa as manager (the first ever professional female coach for a male team in the top two divisions of any of Europe’s big five football leagues)… Continue reading Boy V Girl Cagefight Drives Domestic Abuse Awareness
‘Music Unleashes Us’ 56th GRAMMYs Promo Campaign
The GRAMMYs property owner The Recording Academy taps into fans visceral reaction to music in its promotional campaign for the 56th annual GRAMMY Awards – ‘Music Unleashes Us’. Working in partnership with long term agency partner TBWA\Chiat\Day, the promotional initiative leverages the insight that humans have ‘natural, sometimes uncontrollable, visceral reactions to music’ and… Continue reading ‘Music Unleashes Us’ 56th GRAMMYs Promo Campaign
Dunkin’ Donuts’ ‘MLB Beat The Streak’ $5.6m Prize Unclaimed
US fast food giant Dunkin’ Donuts is an official sponsor of both Major League Baseball and of World Series 2013 favourite Boston Red Sox and thus looks set for a slew of Fall Classic activation through October and November. Yet its major 2013 MLB season-long activation platform, an online fan engagement game called ‘Beat The… Continue reading Dunkin’ Donuts’ ‘MLB Beat The Streak’ $5.6m Prize Unclaimed
