Buick’s integrated campaign for its new Envision SUV leveraged its NCAA March Madness sponsorship rights through a set of TV commercials and social content fronted by champion cheerleader Morgan Simianer (from the Netflix docu-series ‘Cheer’) and several college team mascots. The marketing push invites viewers to Envision the future with a hoops-led fanfare which… Continue reading Buick’s NCAA March Madness Activation Sees Netflix Cheerleading Star Morgan Simianer Front New Envision Launch
