Leveraging its partnership with NCAA March Madness 2022, US telco AT&T rolled out a campaign called ‘Even In The Madness Of March’ which contrasts the unpredictability of the tournament’s games with the reliability of AT&T’s 5G coverage. The campaign, which was created in collaboration with agency BBDO, is spearheaded by a series of celebrity-fronted… Continue reading AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign
Tag: Commercials
Buick’s NCAA March Madness Activation Sees Netflix Cheerleading Star Morgan Simianer Front New Envision Launch
Buick’s integrated campaign for its new Envision SUV leveraged its NCAA March Madness sponsorship rights through a set of TV commercials and social content fronted by champion cheerleader Morgan Simianer (from the Netflix docu-series ‘Cheer’) and several college team mascots. The marketing push invites viewers to Envision the future with a hoops-led fanfare which… Continue reading Buick’s NCAA March Madness Activation Sees Netflix Cheerleading Star Morgan Simianer Front New Envision Launch
Pepsi’s ‘Made For Football Watching’ Kicks Off NFL Marketing Ahead Of An Uncertain Season
The 101st NFL season isn’t due to kick off until 10 September, but lead sponsor Pepsi began its activation in mid August with a series of new spots created by agency Goodby Silverstein & Partners built around the idea of what it takes to be a great football watcher. The approach is to offer… Continue reading Pepsi’s ‘Made For Football Watching’ Kicks Off NFL Marketing Ahead Of An Uncertain Season
‘Home Is What Unites Us’ Sees NFL Partner Lowe’s Leverage The Draft & Seek To Start The Turnaround
NFL partner Lowe’s, which as well as being a league’s home improvement retail sponsor also served as presenting sponsor of the ESPN and NFL Network telecasts, activated around the 2020 Draft through an integrated, multi-phase campaign which sought to highlight the importance of the home. An idea which emerged from the reality of COVID-19… Continue reading ‘Home Is What Unites Us’ Sees NFL Partner Lowe’s Leverage The Draft & Seek To Start The Turnaround
Kayo Sports Says ‘Nowhere Is Safe From Footy’ This Season In New AFL (& NRL) Campaign
Australian OTT streaming Service Kayo’s new commercial to promote the 2020 NRL season argues that wherever you are, be that in a supermarket or at a bus stop, ‘Nowhere Is Safe From Footy’. The campaign, which launched on 1 March, is the first from Kayo’s new creative agency Special Group and kicks off Kayo’s… Continue reading Kayo Sports Says ‘Nowhere Is Safe From Footy’ This Season In New AFL (& NRL) Campaign
Buffalo Wild Wings Kicks Off Football Season With Man Caves, High Fives & Prenups
Buffalo Wild Wings kicked off its 2019/20 football season activation programme with a campaign that sets out to present its restaurants as the place to watch live games and which even suggests fans abandon their couches and their autumn obligations in favour of wings, beer and sandwiches. The campaign launched with a pair of… Continue reading Buffalo Wild Wings Kicks Off Football Season With Man Caves, High Fives & Prenups
Star-Led ‘WWE Smackdown ‘We’re All Superstars’ Campaign Promotes Switch from USA To Fox
The end of August saw Fox Sports roll out an integrated, four spot campaign promoting WWE Smackdown’s move from rival USA to Fox Sports. At it heart, this campaign is a tribute to the fact that WWE’s biggest stars have used their moves and mannerisms to transcend the wrestling world and moved into the… Continue reading Star-Led ‘WWE Smackdown ‘We’re All Superstars’ Campaign Promotes Switch from USA To Fox
NBA Stars ‘Sell Out’ To Hulu In All-Star Ads That Highlight Brand/Endorser Transparency Trend
Three of the NBA biggest stars front a new campaign for Hulu’s live sports content that blatantly focuses on their reasons for appearing in the creative – they are being paid for it and they want the money. Titled ‘Hulu Sellouts’, the campaign’s broadcast debut came during the 2019 NBA All-Star telecast and was… Continue reading NBA Stars ‘Sell Out’ To Hulu In All-Star Ads That Highlight Brand/Endorser Transparency Trend
Aaron Judge Fronts New ESPN SportsCenter Comic Promotional Campaign Ahead Of New MLB Season
Sports broadcasting giant ESPN teams up with new baseball superstar Aaron Judge to swing for the fences in a new comic campaign leveraging the (29 March) Opening Day of new Major League Baseball season. The New York Yankees slugger was last season’s breakout young superstar of the sport, so it is little surprise that… Continue reading Aaron Judge Fronts New ESPN SportsCenter Comic Promotional Campaign Ahead Of New MLB Season
Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch
As the Major Partner of the Australian Open (AO), Kia continues its role in supporting tennis in general and the tournament in particular with a multi-platform activation programme fronted by global tennis ambassador Rafael Nadal and Australian tennis legend Leyton Hewit. As well as providing the tournament’s courtesy car fleet, the work spans on-court… Continue reading Kia Ambassadors Nadal & Hewitt Lead Integrated AO Activation That Spans Social Films Series & Stinger Launch
Three Hockey Stars Front TV Spots Spearheading Official/Authentic NHL Shop Comic Campaign
The National Hockey League has launched a new TV campaign across the USA and Canada to promote Shop.NHL.com and NHLShop.CA – on desktop and mobile – themed around product authenticity and player personality. Led by three commercials, which each carry authenticity messages about the official NHL licensed products, the creative features three current hockey… Continue reading Three Hockey Stars Front TV Spots Spearheading Official/Authentic NHL Shop Comic Campaign
NFL Stars Front Wonderful Pistachios’ Deadpan Comic ‘Put A Smile on Your Snackface’ Spots
Wonderful Pistachios leveraged football fever with a set of deadpan comic commercials starring Seattle Seahawks cornerback Richard Sherman and Green Bay Packers linebacker Clay Matthews and several ‘lovable loser’ football fans. The $55m campaign, called ‘Put A Smile on Your Snackface’, revolves around a silly series of dark, deadpan ads featuring football fans with… Continue reading NFL Stars Front Wonderful Pistachios’ Deadpan Comic ‘Put A Smile on Your Snackface’ Spots
