Elite professional ice hockey players are a superstitious bunch – especially when it comes to post-season play. So much so that the act of ‘not shaving for luck’ for those stars who made it further than the regular season has become ubiquitous throughout the NHL. For the 2022 Play-Offs, broadcaster ESPN promoted its coverage by… Continue reading ESPN’s NHL Post-Season ‘Lucky Beard Oil’ Kits Helps Hockey Stars Look Their Best
Tag: Broadcast Partners
Star-Led ‘WWE Smackdown ‘We’re All Superstars’ Campaign Promotes Switch from USA To Fox
The end of August saw Fox Sports roll out an integrated, four spot campaign promoting WWE Smackdown’s move from rival USA to Fox Sports. At it heart, this campaign is a tribute to the fact that WWE’s biggest stars have used their moves and mannerisms to transcend the wrestling world and moved into the… Continue reading Star-Led ‘WWE Smackdown ‘We’re All Superstars’ Campaign Promotes Switch from USA To Fox
Fronted By Father Christmas: NBA Signs Santa In Festive ESPN Campaign
ESPN’s festive basketball spot sees Santa Claus call a press conference to announce that he’s joining the NBA as a free agent. The campaign from the NBA’s twin broadcasters promotes the five NBA games that will air on ESPN and ABC on Christmas Day. The spot sees Santa himself declare that it ‘just… Continue reading Fronted By Father Christmas: NBA Signs Santa In Festive ESPN Campaign
Football Marketing Juggernaut Starts Rolling For Start Of New 2014/15 Soccer Season
The marketing juggernaut accompanying the new football season dominates late summer sports marketing with blockbuster broadcaster promos, sportswear partner kit launches, pre-season tour sponsor spots, drinks brand battles and a slew of team sponsor activation. In the UK the TV rightsholder fight pits Sky Sports’ ‘Greatest Moments’, against BT’s ‘House Party’ and Virgin Media’s… Continue reading Football Marketing Juggernaut Starts Rolling For Start Of New 2014/15 Soccer Season
