Fans everywhere love a ‘David beats Goliath’ underdog story and so do brands – so it is little surprise to see an avalanche of UK tactical, responsive print and social ads leveraging Leicester City FC’s stunning Premiership title. The most famous brand from the city, Walkers, unsurprisingly worked with its long-time brand ambassador and… Continue reading LOW LATENCY LCFC SPONSOR/AMBUSH SOCIAL & PRESS TACTICAL ADS
Tag: Barclays Premier League
Football Marketing Juggernaut Starts Rolling For Start Of New 2014/15 Soccer Season
The marketing juggernaut accompanying the new football season dominates late summer sports marketing with blockbuster broadcaster promos, sportswear partner kit launches, pre-season tour sponsor spots, drinks brand battles and a slew of team sponsor activation. In the UK the TV rightsholder fight pits Sky Sports’ ‘Greatest Moments’, against BT’s ‘House Party’ and Virgin Media’s… Continue reading Football Marketing Juggernaut Starts Rolling For Start Of New 2014/15 Soccer Season
Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
A carefully crafted ‘Greatest Moments’ Sky Sports commercial sees Thierry Henry takes football fans on a journey through Premier League history in the broadcaster’s new 2015/16 season promotional campaign. Viewers can relive the league’s highlights through a neatly edited spot that uses 23 years of archive of football footage as Henry aims to demonstrate… Continue reading Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
Fans & Players Front MCFC & Nike Social Media ‘Built For Brilliance’ Kit Launch
Early July saw Manchester City and Nike link up to unveil the new 2015/16 Premier League kit through a distinctly fan-focused ‘Built For Brilliance’ campaign The campaign was teased through official club and brand social media, Built for Brilliance. The new #MCFC 2015/16 home kit will be revealed tomorrow: http://t.co/PwUtTToEke pic.twitter.com/3md4XpzXhw — Manchester… Continue reading Fans & Players Front MCFC & Nike Social Media ‘Built For Brilliance’ Kit Launch
Man Utd Stars Play Comic ‘Footgolf’ For Swissquote Online Film.
Man Utd’s season may have ended without a trophy, but an end-of-season webfilm led campaign by sponsor Swissquote sees Juan Mata and Ander Herrera take on Chris Smalling and Jonny Evans in a competition for the inaugral ‘Swissquote Forex Footgolf Challenge Cup’. This early June online ad sees United players take part in a… Continue reading Man Utd Stars Play Comic ‘Footgolf’ For Swissquote Online Film.
Everton’s Emotive, Fan-Led ‘We Are Chosen’ Ticket Drive Gives Reasons To Renew
It’s season ticket renewal time in the Premier League and Everton FC is rolling out a clever and emotionally powerful fan-focused campaign called ‘We Are Chosen’. The campaign draws its inspiration from the bond between fan and club through the club’s mantra: ‘Evertonians are born not manufactured. We do not choose, we are… Continue reading Everton’s Emotive, Fan-Led ‘We Are Chosen’ Ticket Drive Gives Reasons To Renew
Shearer Fronts Barclays Youth-Led EPL ‘Spirit Of The Game’ Experiences
With their focus shifting to young fans (as ‘the future of the game’), Barclays is activating its Premier League (EPL) title sponsorship with a new campaign to give away 8000 tickets and customer-only experiences to kick-start their love affair with football. The initiative is spearheaded by an Alan Shearer fronted TV ad that sees… Continue reading Shearer Fronts Barclays Youth-Led EPL ‘Spirit Of The Game’ Experiences
Adidas Leverages EPL Climax In Realtime #UnlockTheGame
This season’s premiership is finally over and, while it was a Nike team (Manchester City) who claimed the trophy on the final day, it was rival sportswear giant adidas who arguably ran the best real time campaign leveraging one of the closets championships in years in the fork of ‘Unlock the Game’ The German… Continue reading Adidas Leverages EPL Climax In Realtime #UnlockTheGame
Barclays #YouAreFootball Backs Fans & Sportsmanship
For the first time in several years, Premier League title sponsor Barclays is rolling out a fresh major marketing campaign – #YouAreFootball – with a focus on thanking fans for their commitment and supporting sportsmanship. The bank celebrates its new three-year deal by emotionally engaging with fans through its flagship sponsorship property initially by… Continue reading Barclays #YouAreFootball Backs Fans & Sportsmanship
