A carefully crafted ‘Greatest Moments’ Sky Sports commercial sees Thierry Henry takes football fans on a journey through Premier League history in the broadcaster’s new 2015/16 season promotional campaign. Viewers can relive the league’s highlights through a neatly edited spot that uses 23 years of archive of football footage as Henry aims to demonstrate… Continue reading Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
Tag: Media & Entertainment
BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up
Late July saw British Airways again link with the British Academy of Film and Television Arts (BAFTA) for the summer’s Silent Picturehouse project. Five stand-out, travel-inspired films were screened simultaneously amidst the railway arches of London’s Vinopolis. The movies, all of which aim to evoke travel in different ways and various formats, were… Continue reading BA/BAFTA’s Wireless Headset ‘Silent Picture House’ Pop-Up
IBM’s ITV RWC Sponsorship Multi-Platform Stat Strat
IBM has activated its right as sole sponsor of ITV’s coverage of the Rugby World Cup in the UK is dominated a set of idents with messaging based on the tech brand’s ‘Smarter planet’ positioning. Each bumper, sandwiching all ITV ad breaks from rugby coverage through the tournament, features an odd rugby couple… Continue reading IBM’s ITV RWC Sponsorship Multi-Platform Stat Strat
