To promote the upcoming QIPCO Champions Day, Great British Racing ran a promotional challenge called ‘Race A Champion’ between a team of UK athletes and the world’s best sprint horses. The initiative saw members of the public, plus cyclist-turned-jockey Victoria Pendleton, fellow jockey Oisin Murphy, England and Harlequins rugby star Danny Care and European… Continue reading Great British Racing ‘s Champions Day ‘Race A Champion’ Promo Sees Gemili Beat World’s Top Sprint Horse
Tag: Fan Competition
Barclays Champions Fans In ‘I Am One’ Premiership Title Sponsor Work
As it prepares to leave behind its 15-year flagship Premier League title sponsorship, Barclays is rolling out its final campaign, ‘I Am One’, which leverages the excitement around the season’s climax by showcasing the generation of fans who have helped shape the Barclays Premier League and offers one fan a chance to hand over the… Continue reading Barclays Champions Fans In ‘I Am One’ Premiership Title Sponsor Work
Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
A carefully crafted ‘Greatest Moments’ Sky Sports commercial sees Thierry Henry takes football fans on a journey through Premier League history in the broadcaster’s new 2015/16 season promotional campaign. Viewers can relive the league’s highlights through a neatly edited spot that uses 23 years of archive of football footage as Henry aims to demonstrate… Continue reading Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
Santander Family -Led ‘Goals CSR’ & ‘Player Escort’ At #Chile2015
In 2015 Copa América host nation Chile, top tier sponsor Santander has taken a family focused approach built around parents and kids and expressed through a flagship pre-tournament TV commercial launched in the first week of June. The spot, which has quickly racked up 543,244 YouTube views, runs with the tagline ‘In the… Continue reading Santander Family -Led ‘Goals CSR’ & ‘Player Escort’ At #Chile2015
Budweiser’s Sky Sports ‘Dream Goal’ Won By Barnton Colin ‘Quirky’ Quirk
Budweiser’s #ToTheDream campaign with Sky Sports culminated at the end of the season with a 90-second TV ad to show the winners in its ‘Dream Goal’ competition. Airing on Sky Sports during the final Premier League matches, the campaign asked fans to send in home-film footage of their own amateur goals. Budweiser invited… Continue reading Budweiser’s Sky Sports ‘Dream Goal’ Won By Barnton Colin ‘Quirky’ Quirk
GAA’s ‘Be There All The Way’ Built On Unity & Commitment
Building on its previous ‘Be There’ campaign: which aimed to drive live attendance (and ticket sales), The GAA has tweaked its approach with the launched a revised ‘Be There All The Way’ marketing initiative with a focus on honest commitment. The new work not only promotes the GAA in general, but also specific tournaments… Continue reading GAA’s ‘Be There All The Way’ Built On Unity & Commitment
