The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the NBA Finals. ‘NBA Lane’, the league’s multi-platform, multi-stage 75th anniversary campaign, rolled out to Meta Quest 2 users aged and older in the US and… Continue reading NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
Tag: Interviews
Adidas Installs Female Sports Statues In London To Celebrate Changemakers & #SupportIsEverything
In a further ambient, physical strand of its ‘Support Is Everything’ women’s sports bra collection saw Adidas install a set of eight statues of female changemakers to celebrate women breaking boundaries in the worlds of sport, fashion and culture. The statues were erected next to City Hall on London’s South Bank and women who… Continue reading Adidas Installs Female Sports Statues In London To Celebrate Changemakers & #SupportIsEverything
Music Super Star Dua Lipa Seeks To Inspire Women In Puma’s Global, Year-Long ‘She Moves Us’ Campaign
The start of March, saw Puma launch a year-long campaign called ‘She Moves Us’ which seeks to inspire women worldwide in 2021 and which is fronted by new brand ambassador Dua Lipa. Fronted by the singer/songwriter, the marketing initiative spans videos, talks and interviews with female ambassadors and is led by a hero spot… Continue reading Music Super Star Dua Lipa Seeks To Inspire Women In Puma’s Global, Year-Long ‘She Moves Us’ Campaign
Nike (Argentina) Reverse ‘Before That’ World Cup Ad Shows The Barriers Female Footballers Face
Early March saw Nike Argentina launch a campaign ahead of June’s FIFA Women’s World Cup that shines a light on the challenges female footballers must overcome and on the uneven pitch that works against women in soccer. The campaign, created by agency R/GA Buenos Aires, is led by a hero commercial called ‘Before That’… Continue reading Nike (Argentina) Reverse ‘Before That’ World Cup Ad Shows The Barriers Female Footballers Face
EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Players and managers from across the English Football League (EFL) fronted a multi-platform and multi-strand #OnYourMind initiative to highlight the role football can play in tackling mental health problems on World Mental Health Day. The campaign’s aim was built around highlighting the statistic that 1 in 4 people will experience a mental health problem each year.… Continue reading EFL & Mind Team Up For Integrated #OnYourSide Campaign Supporting World Mental Health Day
Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
A carefully crafted ‘Greatest Moments’ Sky Sports commercial sees Thierry Henry takes football fans on a journey through Premier League history in the broadcaster’s new 2015/16 season promotional campaign. Viewers can relive the league’s highlights through a neatly edited spot that uses 23 years of archive of football footage as Henry aims to demonstrate… Continue reading Sky’s Titi-Led Premier League ‘Greatest Moments’ 15/16 Season Promo
Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
2013 is the car brand’s record 10th year as the main sponsor of Tour de France and in a decade as official support vehicle there has not been a single Skoda breakdown on the Tour. This impressive factoid lies at the heart of the car brand’s multi-market 2013 Tour de France TV spot which… Continue reading Skoda 10-Yr TdF Sponsorship Without A Single Breakdown
