The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the NBA Finals. ‘NBA Lane’, the league’s multi-platform, multi-stage 75th anniversary campaign, rolled out to Meta Quest 2 users aged and older in the US and… Continue reading NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
Tag: Live Scores
Vero Activates AFL Brisbane Lions Sponsorship Via Interactive Live Outdoor Scoreboards
Vero Insurance is bringing its Brisbane Lions sponsorship activation into the city streets with a campaign that blends the traditional with the technological in the form of live scoreboard outdoor billboards. Working with interactive outdoor ad agency Goa, very is showing its support for the AFL team and informing the team’s fans across the… Continue reading Vero Activates AFL Brisbane Lions Sponsorship Via Interactive Live Outdoor Scoreboards
