Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce… Continue reading Gatorade Brings Back ‘90s ‘Be Like Mike’ In Future Facing ‘The Way To Be Great’ Campaign
Tag: NBA Finals
Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo
Kia leveraged its official tie-up with the National Basketball Association (NBA) around the 2022 Finals by promoting its new EV6 vehicle through a campaign called ‘Moves That Electrify’ running under the brand’s umbrella #MovementThatInspires marketing platform. The car company’s activation was spearheaded by a stunt-based television commercial titled ‘Kia EV6 X NBA | Moves… Continue reading Kia Activates NBA Finals Via TV-led Hoops Skills Themed ‘Moves That Electrify’ EV6 Promo
NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
The National Basketball Association (NBA) launched a new virtual reality (VR) ‘NBA Lane’ campaign on partner Meta’s Quest’s headset platform to engage fans during the end-of-season Playoffs and the NBA Finals. ‘NBA Lane’, the league’s multi-platform, multi-stage 75th anniversary campaign, rolled out to Meta Quest 2 users aged and older in the US and… Continue reading NBA Rolls Out Virtual Version Of 75th Anniversary ‘NBA Lane’ Campaign On Meta Quest
Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones
As sport’s most exciting finals returned and fans in Brazil got back on their sofas to watch the Lakers take on the Heat on the TV, pets across the country who had become used to having the sofa all to themselves during quarantine were relegated back to the floor again. Losing the prized spot of… Continue reading Budweiser Responds To Fan Requests With Brazilian NBA Finals Campaign Returning Pets To Their Home Thrones
Nike Drops ‘You Can’t Stop LA’ Spot Minutes After LA Lakers Clinch NBA Championship
Dropped just minutes after winning, sportswear behemoth Nike celebrated the Los Angeles Lakers NBA Championship victory with a powerful, blockbuster spot called ‘You Can’t Stop LA’. Airing moments after the Lakers defeated the Miami Heat in Game 6 of the NBA Finals on Sunday night to win the 2020 NBA championship, the 60-second film… Continue reading Nike Drops ‘You Can’t Stop LA’ Spot Minutes After LA Lakers Clinch NBA Championship
Nike Celebrates Cleveland Cavaliers Via Emotional ‘Worth The Wait’ Commercial
After being dead and buried at 3:1 down, the Cleveland Cavaliers came back to make history by winning the 2016 NBA Finals and bringing back Cleveland’s first major sports championship in more than 50 years – and sponsor Nike marked the occasion with ‘Worth the Wait’. The minute-long TV commercial, developed with agency Wieden… Continue reading Nike Celebrates Cleveland Cavaliers Via Emotional ‘Worth The Wait’ Commercial
Goodyear’s #AkronBorn Ambush Links HQ Hometown To James/Curry NBA Finals
Goodyear is celebrating its hometown Akron by leveraging NBA Finals excitement with a baby-friendly campaign celebrating city natives and star players LeBron James and Stephen Curry called ‘Akron Born’. As well as being the birthplace of the superstar ballers and team leaders of the final franchises (the Cleveland Cavaliers and the Golden State Warriors),… Continue reading Goodyear’s #AkronBorn Ambush Links HQ Hometown To James/Curry NBA Finals
Beats Launches LeBron-Led Pre NBA Finals Spot Called ‘You Deserve The Best’
Days before he takes to the court for the 2015 NBA Finals, Beats By Dre is rolling out its latest campaign led by LeBron James called ‘You Deserve The Best’. The spot sees the Cleveland Cavaliers superstar, who returned to his home town team at the start of the season and has led them… Continue reading Beats Launches LeBron-Led Pre NBA Finals Spot Called ‘You Deserve The Best’
Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work
Back in 2003 Gatorade decided not to sponsor Ohio high school baller LeBronJames and since his four NBA MVPs that has always seemed like a major mistake. Especially when sports drink rival Powerade subsequently signed up LeBron as a brand ambassador. So, when during Thursday’s Game 1 of the 2014 NBA Finals, amidst intense… Continue reading Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work
Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
Gatorade, the official sports nutrition drink of the NBA, made the NBA a key focus this year and ensured a high profile within TV coverage at this month’s NBA Finals with cups, bottles and signage seemingly encircling the basketball courts, the team benches players (and even the coaches) of the 2013 finalists San Antonio Spurs… Continue reading Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
