Tag: Goodyear

Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor

As the NBA season reaches the conference finals stage, current champions Cleveland Cavaliers and local tire giant Goodyear announce a new shirt sponsor partnership with an integrated campaign called ‘Drive’.   The centrepiece of the new multiyear tie-up will see the rubber company’s famous ‘Wingfoot’ logo adorn Cavs player uniforms from the 2017-18 season  … Continue reading Integrated ‘Drive’ Campaign Sees Akron Based Goodyear Become Cleveland Cavaliers Shirt Patch Sponsor

Goodyear Celebrates 60 Years Of Gritty & Heroic #BlimpWorthy College Football Moments

As the (American) football season returns, Goodyear is leveraging its rights as an official partner of College Football Playoffs with a new season campaign called ‘Blimpworthy’   The Akron-based tire giant has a long association with college football: indeed, it has partnered college football since 1955 and has a lengthy track record of providing aerial… Continue reading Goodyear Celebrates 60 Years Of Gritty & Heroic #BlimpWorthy College Football Moments

Goodyear’s #AkronBorn Ambush Links HQ Hometown To James/Curry NBA Finals

Goodyear is celebrating its hometown Akron by leveraging NBA Finals excitement with a baby-friendly campaign celebrating city natives and star players LeBron James and Stephen Curry called ‘Akron Born’.   As well as being the birthplace of the superstar ballers and team leaders of the final franchises (the Cleveland Cavaliers and the Golden State Warriors),… Continue reading Goodyear’s #AkronBorn Ambush Links HQ Hometown To James/Curry NBA Finals

‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops

Over Memorial Weekend, tire and rubber giant Goodyear leverages its NASCAR rights to generate support for the US military through its Goodyear Gives Back initiative – a multi-platform charitable programme benefiting the charity Support Our Troops.   The most visible part of the program, running over the Memorial Weekend races at the Charlotte Motor Speedway,… Continue reading ‘Goodyear Gives Back’ Rallies NASCAR Fans To Support The Troops