NASCAR released the second instalment of its year-long 75th anniversary campaign on 28 May – leveraging the 29 May Coca-Cola 600 race at the Charlotte Motor Speedway – as it continues to honour its past and drive a path to its future through a season-long, multi-platform celebratory marketing programme. The second phase was spearheaded… Continue reading NASCAR Drops Flag On Second Instalment Of 75th Anniversary Campaign With Dale Earnhardt Jr’s ‘Roads’
Tag: Series
Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series
Blending the twin passions of football and music, Budweiser and the [English] Premier League (EPL) teamed up with Copa 90 Studios to launch a new TV series titled ‘Behind The Game’. Hosted by former England and Arsenal striker Ian Wright and featuring famous footballers and pop stars, celebrities from the worlds of sport and… Continue reading Budweiser & Premier League Launch Football/Music ‘Behind The Game’ TV & Online Series
Skeptical Puppet Pair Roast LeBron NBA Record In Spoof Nike ‘LMad + Madder’ Digital Series
LeBron James may have broken the NBA’s all-time scoring record, but not everyone in the sports world seem too impressed: take Nike’s new, sniping puppet pundits who seem set on discrediting the LA Lakers megastar. After finally beating Kareem Abdul-Jabbar’s long-standing record in his 20th professional NBA season, most of the sporting community rose… Continue reading Skeptical Puppet Pair Roast LeBron NBA Record In Spoof Nike ‘LMad + Madder’ Digital Series
Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future
A new campaign, created in harness with agency Uncommon, was inspired by Formula E races on city streets and introduces the series’ new brand positioning and vision to accelerate sustainable human progress through the power of electric racing. This strategic message was brought to life via the campaign’s launch film which seeks to capture… Continue reading Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future
Red Bull Launches ‘What Does It Take’ Podcast Series Hosted By BMX Star Matthias Dandois
Red Bull has launched a new 10-part ‘What Does It Take’ podcast series hosted by BMX star and eight times Flatland World Champion Matthias Dandois who interviews fellow Red Bull athletes and extreme sports stars from around the world which a focus on finding out not only what it takes to get to the top,… Continue reading Red Bull Launches ‘What Does It Take’ Podcast Series Hosted By BMX Star Matthias Dandois
New Balance 997 ‘Runs In the Family’ Campaign Reveals What Keeps Its Ambassadors Motivated
Friends and family sit at the heart of the latest New Balance ‘Runs In The Family’ campaign fronted by a team of its ambassadors and endorsers as the shoe brand’s latest US marketing message is that family is the one thing that stays constant. Rolling out through July, ‘Runs In The Family’ is anchored… Continue reading New Balance 997 ‘Runs In the Family’ Campaign Reveals What Keeps Its Ambassadors Motivated
JLL Singapore Rolls Out Sports Climbing Docu-Series On Nat Geo Marking One Year To Tokyo 2020
To show that JLL help ‘achieve ambition’, it teamed up with experiential agency MKTG Singapore and Sydney production agency The Precinct to create an eight-part documentary series about what it takes to become a climbing champion – from facing fears to setting goals, making sacrifices, pushing the limits and using innovative technology to achieve ones… Continue reading JLL Singapore Rolls Out Sports Climbing Docu-Series On Nat Geo Marking One Year To Tokyo 2020
NHL & Vegas Golden Knights Debut First Episode Of ‘Home Team’ Facebook Watch Streaming Series
The National Hockey League (NHL) and its new franchise the Las Vegas Golden Knights have partnered with GroupNine’s NowThis video arm on a new series for Facebook Watch called “Home Team”. The new sports team series launched for the social media goliath’s streaming service essentially profiles the new Nevada-based side, the league’s latest expansion… Continue reading NHL & Vegas Golden Knights Debut First Episode Of ‘Home Team’ Facebook Watch Streaming Series
Goodyear Celebrates 60 Years Of Gritty & Heroic #BlimpWorthy College Football Moments
As the (American) football season returns, Goodyear is leveraging its rights as an official partner of College Football Playoffs with a new season campaign called ‘Blimpworthy’ The Akron-based tire giant has a long association with college football: indeed, it has partnered college football since 1955 and has a lengthy track record of providing aerial… Continue reading Goodyear Celebrates 60 Years Of Gritty & Heroic #BlimpWorthy College Football Moments
AB-InBev China Brand Harbin ‘World Cup’ Mini-TV Blipverts
Harbin Beer has launched a series of ultra-short ‘football-themed’ TV spots leveraging Anheuser-Busch InBev’s World Cup sponsorship rights. Harbin is China’s oldest beer brand and along with premium positioned Budweiser is one of two core AB InBev’s brands in China, the world’s largest beer market. Harbin, the official World Cup beer brand partner… Continue reading AB-InBev China Brand Harbin ‘World Cup’ Mini-TV Blipverts
