On 27 January a social media campaign trumpeted the new official partnership between Six Nations Rugby and TikTok: a tie-up pitched as ‘a landmark partnership’ which spans the men’s and women’s tournaments of the leading annual rugby union international competition and which sees the short-form video social network become the title partner of the Women’s… Continue reading TikTok Six Nations Rugby Tie-Up Includes Title Sponsorship Of Women’s Six Nations Tournament
Tag: Short Form Video
Team Whistle & Meta Court Sports Creators To Generate Own Platform Content On Harlem Globetrotters’ ‘World Trick Shot Day’
Facebook’s recently renamed parent company Meta teamed up with sport and entertainment agency Team Whistle on the first Tuesday in December to leverage ‘World Trick Shot Day’ through a team of influencers including musician Famous Los, YouTuber and former college football star Deestroying, former model and basketball player tuned journalist and TV presenter Rachel DeMita… Continue reading Team Whistle & Meta Court Sports Creators To Generate Own Platform Content On Harlem Globetrotters’ ‘World Trick Shot Day’
La Liga Promotes 2019/20 Spanish Season Kick Off Via TikTok In-App Challenge
To promote the start of new Spanish football season, La Liga Santander tapped short-form video content platform TikTok to promote the 16 August kick off through a global in-app challenge. The campaign enabled TikTok users in 40 countries – with a particularly focus across South east Asia – to take part in the app based challenge… Continue reading La Liga Promotes 2019/20 Spanish Season Kick Off Via TikTok In-App Challenge
AB-InBev China Brand Harbin ‘World Cup’ Mini-TV Blipverts
Harbin Beer has launched a series of ultra-short ‘football-themed’ TV spots leveraging Anheuser-Busch InBev’s World Cup sponsorship rights. Harbin is China’s oldest beer brand and along with premium positioned Budweiser is one of two core AB InBev’s brands in China, the world’s largest beer market. Harbin, the official World Cup beer brand partner… Continue reading AB-InBev China Brand Harbin ‘World Cup’ Mini-TV Blipverts
