On 27 January a social media campaign trumpeted the new official partnership between Six Nations Rugby and TikTok: a tie-up pitched as ‘a landmark partnership’ which spans the men’s and women’s tournaments of the leading annual rugby union international competition and which sees the short-form video social network become the title partner of the Women’s… Continue reading TikTok Six Nations Rugby Tie-Up Includes Title Sponsorship Of Women’s Six Nations Tournament
Tag: Social Network
NBA & Twitter Sports Team Up With ‘NBA Paint’ Creator For Official Partner Playoffs Project
Official NBA partner Twitter Sports teamed up with anonymous platform creator NBA Paint for a joint comic playoff project to offer a fresh and funny take on the climax of the hoops season. The US-based microblogging and social networking service, which first signed an official NBA partnership in January 2019, teamed up with the unnamed creator… Continue reading NBA & Twitter Sports Team Up With ‘NBA Paint’ Creator For Official Partner Playoffs Project
Sony ‘One Stadium Live’ Hub: A World Cup Social Network
Using the copy line ‘One World, One Passion, One Stadium’, Sony has released the hub of its 2014 FIFA World Cup activation – a brand-created social network called ‘One Stadium Live’. The platform lets football fans around the world keep track of all tournament-related posts and news feeds from Twitter, Facebook, Google+ and the like… Continue reading Sony ‘One Stadium Live’ Hub: A World Cup Social Network
DHL Man Utd Google+ Hang-out For Training Kit Launch
In the early hours of Valentine’s Day morning, official logistics partner DHL announced via Twitter that Manchester United lovers would have the chance to interact directly with several players at the first DHL Man Utd Google+ Hangout. The @DHL_ManUtd tweet drove fans to find further details about the live online, multi-user video chat on… Continue reading DHL Man Utd Google+ Hang-out For Training Kit Launch
Phelps Fronts Speedo Pace Club Social Community
Swimming superstar and Speedo’s top brand ambassador Michael Phelps fronts the aquatic brand’s new Pace Club – an online social community not dissimilar from the Nike + initiative for runners. Phelps, who has been with Speedo since 2001 and who the brand awarded a $1m bonus after his record eight gold medals in the… Continue reading Phelps Fronts Speedo Pace Club Social Community
Levi’s Sponsors Alamo’s Outdoor Screening GPS Hunt
As the summer arrives, Levi’s is reviving the American Open Air Movie tradition by sponsoring an initiative with Alamo to screen nine iconic films – in a location where a key scene was actually shot. Under the umbrella of the ‘We are all workers’ idea, the US jeans giant collaborates with Texas based… Continue reading Levi’s Sponsors Alamo’s Outdoor Screening GPS Hunt
