Using the copy line ‘One World, One Passion, One Stadium’, Sony has released the hub of its 2014 FIFA World Cup activation – a brand-created social network called ‘One Stadium Live’. The platform lets football fans around the world keep track of all tournament-related posts and news feeds from Twitter, Facebook, Google+ and the like… Continue reading Sony ‘One Stadium Live’ Hub: A World Cup Social Network
Tag: TVs
Crowd-Sourced Sony World Cup ‘SuperSong’ + FIFA Album
The winner of the Sony’s ‘SuperSong’ World Cup crowd-sourced single contest has been released: the victorious track, ‘Vida’, was penned by American singer Elijah King and performed by Ricky Martin. The global crowd-sourced contest, part of Sony’s umbrella ‘One World’ initiative, invited aspiring musicians to write original songs and then submit videos of the… Continue reading Crowd-Sourced Sony World Cup ‘SuperSong’ + FIFA Album
Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
Wimbledon’s new 3D broadcast partner Sony is revisiting its iconic ‘Balls’ TVC with a new TV spot and online film promoting its Wimbledon partnership. 2011 saw Sony join Wimbledon’s team of suppliers – all Wimbledon sponsors are part of its Suppliers Programme – by signing up to be the tournament’s 3D partner. … Continue reading Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
AmEx ‘Official Card’ Concept Extended To NBA/WNBA
American Express, a long standing sponsor of both the NBA and the WNBA, unveils a series of TV spots to highlight the attributes of both leagues and connect basketball fans more closely with the American Express Brand. The new campaign focuses on the two league’s unique attributes – diversity, passion, dedication, and fun, and… Continue reading AmEx ‘Official Card’ Concept Extended To NBA/WNBA
