American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Tag: American Express
American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022
American Express set out to help tennis fans ‘create unforgettable memories’ and provide card members with ‘exclusive event-enhancing experiences’ through its multi-strand Wimbledon 2022 activation programme which spans Andy Murray gaming experiences, a nail bar, a member lounge and a series of queue surprises. Working with Havas and Red Havas, all of the activations… Continue reading American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022
American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
Two weeks before the start of the 2021 US Open, US Tennis Association (USTA) partner American Express has opened pop-up courts in Manhattan so that tennis fans can test their own game at the experiential branded space. The six pop-up branded courts have been built at Pier 76 on the banks of the Hudson… Continue reading American Express Serves Up NYC Pop-Up Tennis Court Experiences Ahead Of US Open
American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
American Express, the official payment partner of The Championships Wimbledon, invited fans to test their own racket skills from the comfort of their own homes via an augmented reality (AR) game featuring Andy Murray called ‘Champions Rally’. Launched on 23 June, the 90-second game gets gradually more challenging as users progress through points and… Continue reading American Express Wimbledon Activation Led By Andy Murray Fronted ‘Champions Rally’ AR Game
Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
A ‘Ready To Serve’ campaign capturing how local New York restaurant owners are getting back on their feet and reopening safely in time for the rescheduled 2020 US Open was a key pillar in US Tennis Association (USTA) sponsor American Express’ tournament activation programme. The campaign, which was created by ESPN CreativeWorks with Brooklyn-based commercial… Continue reading Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
American Express teamed up with Andy Murray to unveil an integrated suite of on-site activations and an above-the-line advertising campaign leveraging its Official Payment Partner of The Championships rights for Wimbledon 2019. Spearheading its on-site work at the American Express Fan Experience in the Southern Village at the All England Lawn Tennis Club, is… Continue reading Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
Amex US Open Work Blends Member Benefits, Games, Fan Experiences, Wrist Bands & Venus Williams Led Ads
American Express’ integrated 2018 US Open activation programme serves up a blend of member benefits, fan experiences and adverts and opened with a lead commercial starring athlete endorser and former champion Venus Williams. The ‘Before The Roar’ spot, which launched on 14 August (two weeks ahead of the tournament’s 27 August start), fronts a… Continue reading Amex US Open Work Blends Member Benefits, Games, Fan Experiences, Wrist Bands & Venus Williams Led Ads
American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation
American Express’ ‘Ace The Open’ tennis leverage programme at the 2017 US Open was spearheaded by an immersive virtual reality experience that allowed fans on-site to play VR tennis facing an AI opponent. The game, called ‘Air Tennis’, aimed to create a better experience for tennis fans in a live gaming installation by using… Continue reading American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation
Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience
As the 2016 US Open gets under way, the spearhead of sponsor American Express’ integrated and multi-faceted leverage ‘Like A Pro’ programme led by an immersive ‘Pro Walk’. Aiming to build on its reputation for leveraging the latest technology to create unique and memorable fan experiences, the payments and credit card outfit has created… Continue reading Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience
American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience
Maria Sharapova, the face of sponsor American Express at this year’s US Open, fronts a virtual reality gaming experience that offers fans a chance to return her services using ‘live action and computer generated imagery’. ‘You vs Sharapova’ sees AmEx craft a VR experience enabling tennis lovers and amateur players to square off on… Continue reading American Express Activates US Open Via ‘You Versus Sharapova’ VR Experience
NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream
The NBA has a track record of engaging through social media channels and developing the league via new technology led initiatives and the annual All-Star game has become something of a flagship event for such initiatives. In addition to debut of the NBA All-Star Jam Sessions innovative RFID fan bands (see previous case study),… Continue reading NBA All-Star Tech: 360-freeD, Virtual Mirror & Live Stream
WHotels/AmEx/Schwab London Fashion Week Film
W Hotels and American Express joined forces in a collaboration with Marios Schwab to celebrate ‘What’s new’ and ‘What’s next at London Fashion Week. The resulting film was called ‘W Hotels Fashion Next’. Marios Schwab is himself a London-based designer – his label is known for its unique interpretations of natural forms. … Continue reading WHotels/AmEx/Schwab London Fashion Week Film
