The last week of April saw sports retailer Decathlon roll out its first ever UK ATL campaign led by a spearhead spot called ‘Let’s Play’ which is set to a new rendition of Cyndi Lauper’s ‘Girls Just Want To Have Fun’ and literally brings sporting goods to life. The initiative introduces a new Decathlon… Continue reading Animated Sports Equipment Sing-A-Long In Decathlon ‘Let’s Play’ Family-Focused UK Campaign
Tag: ATL
Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
American Express teamed up with Andy Murray to unveil an integrated suite of on-site activations and an above-the-line advertising campaign leveraging its Official Payment Partner of The Championships rights for Wimbledon 2019. Spearheading its on-site work at the American Express Fan Experience in the Southern Village at the All England Lawn Tennis Club, is… Continue reading Amex Partner With Murray To Launch Integrated On-Site Experiences & Ad Campaign For Wimbledon
Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas. The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Ronson Leads Coke’s 2012 Move To the Beat Campaign
On 16 February, at a press launch in East London beneath the shadow of the Olympic Stadium, IOC TOP programme partner Coca-Cola unveiled its global London 2012 marketing campaign – ‘Move To The Beat’. The initiative’s spearhead is a Coca-Cola music release, Anywhere In The World, a track by GRAMMY award winning producer… Continue reading Ronson Leads Coke’s 2012 Move To the Beat Campaign
