Tag: Audi

Audi & Sky Media Launch ‘Swing Design Sequence’ Golfing Innovation To Drive Sky Sports Media Partnership

Leveraging spiking golf interest around The Masters, Audi leveraged its recently renewed rights as the Official Innovation Partner for Sky Sports, Audi worked with Sky Media (the advertising sales arm of Sky) to create a golfing innovation called ‘Swing Design Sequence’ which provides insight into pro golfer techniques to help viewers improve their own performance… Continue reading Audi & Sky Media Launch ‘Swing Design Sequence’ Golfing Innovation To Drive Sky Sports Media Partnership

Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo

A new campaign from Audi promoting its Q4 Sportback e-tron combines themes of speed and sustainability and is led by a hero commercial starring World and Olympic long jump champion Malaika Mihambo.   Titled ‘Progress Starts At The Finish Line’, the Malaika Mihambo and Audi Q4 e-tron campaign debuted on 30 September and is themed… Continue reading Audi Blends Sustainability & Speed In Spot Starring World & Olympic Long Jump Champ Malaika Mihambo

Audi Activates Spurs Sponsorship Via Academy/First Team ‘Ask Me Anything’ Initiative

A new campaign, created by agency We Are Social Sport, promotes Audi’s multi-year sponsorship deal with Tottenham Hotspur by giving six young Tottenham Hotspur FC academy players an opportunity to ask their Spurs idols anything.   The creative features Spurs stars Lucus Moura, Eric Dier, Jan Vertonghen, Kyle Walker-Peters and Josie Green who team up… Continue reading Audi Activates Spurs Sponsorship Via Academy/First Team ‘Ask Me Anything’ Initiative

Tottenham Hotspur FC & Audi – ‘Dare To Be Different’

Audi leveraged its Tottenham Hotspur FC partnership through a 2018-19 season social video series which brings to life the car company and club’s shared ‘dare to be different’ philosophy and approach.   The campaign focused on building the brand and created an emotional connection between fans and the auto company through online videos which placed… Continue reading Tottenham Hotspur FC & Audi – ‘Dare To Be Different’

Audi Showcases New Spurs Stadium Via Cockerel Fronted Social Campaign Ahead OF CL Final

Tottenham Hotspur partner Audi UK brought the team’s iconic cockerel mascot for an ad adventure for a social campaign showcasing the club’s new stadium and leveraging the 1 June UEFA Champions League Final.   The campaign, created and produced in harness with agency We Are Social Sport and We Are Social Studios, sees sponsor Audi… Continue reading Audi Showcases New Spurs Stadium Via Cockerel Fronted Social Campaign Ahead OF CL Final

Audi Leverages Proteas Cricket Partnership For #Untaggable Hashtag Heavy Q2 Launch Campaign

Audi activated its Proteas partnership by leveraging its Cricket South Africa (CSA) sponsorship to launch the new Q2 through a campaign titled  #untaggable.   The aim of this activation was to use Audi’s Proteas partnership to assist in effectively taking the umbrella Q2 #untaggable launch campaign to market in South Africa through a powerful local… Continue reading Audi Leverages Proteas Cricket Partnership For #Untaggable Hashtag Heavy Q2 Launch Campaign

#TrumpBowl >Super Bowl Spots “Not Politics As Usual”

Can any brand avoid being drawn into the Trump-dominated American political maelstrom?   With the population split in two, can companies avoid taking sides? Sunday’s Super Bowl sure saw several big brands make powerful statements.   The Big Game’s intense media coverage and viewer scrutiny, coupled with its huge TV audience (the same size as… Continue reading #TrumpBowl >Super Bowl Spots “Not Politics As Usual”

Audi’s Equal Pay ‘Daughter’ Super Bowl Spot Is A Gender Equality Message Amidst Trump Controversy

Audi is another advertiser using its Super Bowl spot to join the USA’s raging political debate: it’s Big Game commercial promotes gender pay equality   The ‘Daughter’ spot, which revolves around a father and daughter downhill cart race narrative, sees the auto brand link itself to female empowerment and gender equality.   The 60-second ad,… Continue reading Audi’s Equal Pay ‘Daughter’ Super Bowl Spot Is A Gender Equality Message Amidst Trump Controversy

Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush

Audi UK teams up with ‘Me and My Golf’ social media stars Piers Ward and Andy Proudman for a new ‘Night Golf’ campaign promoting the vehicle hi-tech headlights.   PGA instructors Ward and Proudman, who founded Me and My Golf – the largest subscribed golf YouTube channel in the world and aims to bring its… Continue reading Audi Links With Me & My Golf Social Stars For ‘Night Golf’ Ad Echoing Audemars Piguet’s Ryder Cup Ambush

Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’

Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas.   The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’

‘Greatness Never Rests’ Activatives Audi Australia’s AFC Hawthorne Sponsorship

In Australia Audi has activated its AFL Hawthorne Football Club sponsorship with the launch an integrated campaign called ‘Greatness Never Rests’.   Developed in harness with agency 303 MullenLowe (with post production from Fin and FX/music by Rumble Studios), Audi’s  inaugural AFL marketing for the Hawks is spearheaded by a TV spot called ‘The Impossible… Continue reading ‘Greatness Never Rests’ Activatives Audi Australia’s AFC Hawthorne Sponsorship