Tag: Scholarships

Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign

Through early 2022 Under Armour has doubled down on its commitment to make youth sports more accessible through an international programme and connected marketing campaign based around  identifying and addressing barriers to participation and providing the resources, support, opportunities and inspiration to overcome them.   In January Under Armour announced a new commission to its… Continue reading Under Armour Promotes Youth Sports Commitment Via ‘The Only Way Is Through: Gift of the Game’ Campaign

Audi’s Equal Pay ‘Daughter’ Super Bowl Spot Is A Gender Equality Message Amidst Trump Controversy

Audi is another advertiser using its Super Bowl spot to join the USA’s raging political debate: it’s Big Game commercial promotes gender pay equality   The ‘Daughter’ spot, which revolves around a father and daughter downhill cart race narrative, sees the auto brand link itself to female empowerment and gender equality.   The 60-second ad,… Continue reading Audi’s Equal Pay ‘Daughter’ Super Bowl Spot Is A Gender Equality Message Amidst Trump Controversy