A May campaign by Fast and Female, a Canadian charitable organisation empowering girls through sport and physical activity, championed gender pay equality in sport revolved around ‘Ally Hoop: The Equal Pay Mascot’. The campaign, which rolled out around the first ever WNBA pre-season game in Canada, was created by Toronto creative agency Hard Work… Continue reading ‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
Tag: Equal Pay
Audi’s Equal Pay ‘Daughter’ Super Bowl Spot Is A Gender Equality Message Amidst Trump Controversy
Audi is another advertiser using its Super Bowl spot to join the USA’s raging political debate: it’s Big Game commercial promotes gender pay equality The ‘Daughter’ spot, which revolves around a father and daughter downhill cart race narrative, sees the auto brand link itself to female empowerment and gender equality. The 60-second ad,… Continue reading Audi’s Equal Pay ‘Daughter’ Super Bowl Spot Is A Gender Equality Message Amidst Trump Controversy
