Two weeks ahead of the Big Game, the National Football League (NFL) pre-released its own Super Bowl spot which tackles the politically charged issue of police shootings of black men. The spot, developed by agency 72andSunny, is fronted by retired NFL star Anquan Boldin who shares the tragic story of his cousin, Corey Jones,… Continue reading NFL Pre-Releases Anquan Boldin’s Hard-Hitting #InspireChange Super Bowl Spot
Tag: Super Bowl Spot
Ally Bank Big Game ‘Big Save’ AR Game & Campaign Offers A Chance To Play & Win Cash During Super Bowl Ads
A week ahead of Super Bowl 2018, online bank Ally launched an integrated campaign spearheaded by an augmented reality game that offers football fans a chance to play and win real cash during the Big Game ad breaks. The Detroit headquartered finance brand, which focuses on low-fee high-interest savings accounts, unveiled its first Super… Continue reading Ally Bank Big Game ‘Big Save’ AR Game & Campaign Offers A Chance To Play & Win Cash During Super Bowl Ads
AB InBev Budweiser Big Game Spot Shines Light On Disaster Relief Progamme
Long-time Super Bowl spot buyer Budweiser’s Big Game ad for 2018 focuses on its disaster relief efforts and aims to raise further funds for the NFL official brewer’s cause programme. Over the previous 30 years, Budweiser has donated 79 million cans of water to disaster relief and last year alone its relief programme distributed… Continue reading AB InBev Budweiser Big Game Spot Shines Light On Disaster Relief Progamme
Audi’s Equal Pay ‘Daughter’ Super Bowl Spot Is A Gender Equality Message Amidst Trump Controversy
Audi is another advertiser using its Super Bowl spot to join the USA’s raging political debate: it’s Big Game commercial promotes gender pay equality The ‘Daughter’ spot, which revolves around a father and daughter downhill cart race narrative, sees the auto brand link itself to female empowerment and gender equality. The 60-second ad,… Continue reading Audi’s Equal Pay ‘Daughter’ Super Bowl Spot Is A Gender Equality Message Amidst Trump Controversy
Auto Accessories Outfit WeatherTech Taps Political Hot Topic In ‘Made In The USA’ Super Bowl Spot
The car floor mats, car products and driving accessories manufacturer has built a campaign around its own employees and is using the Super Bowl as a platform to drive home the fact that its products are made in America (unlike the products in Trump’s own hotels apparently). WeatherTech, which has a heritage of motor… Continue reading Auto Accessories Outfit WeatherTech Taps Political Hot Topic In ‘Made In The USA’ Super Bowl Spot
NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens
Technology and tablet partner Microsoft has unveiled a Super Bowl TV spot that offers a high-tech vision of the future of the game. Described as a concept video, the creative shows a glimpse of a football experience no longer restricted to the TV screen: it sees the game take over the coffee table and… Continue reading NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens
