Microsoft leveraged its NFL rights by pre-releasing its hero Super Bowl commercial which features the first woman to ever coach in the Super Bowl. The computing/IT giant’s Big Game ad is focused on offensive assistant coach Katie Sowers who is not just the first female coach for the San Francisco 49ers, but also the… Continue reading NFL Sponsor Microsoft Pre-Releases Katie Sowers Fronted ‘Be The One’ Super Bowl Spot
Tag: Official Technology Partner
IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
IBM’s 2016 activation around The Masters focuses on its IBM Watson cognitive technology with a campaign fronted by legendary player Tom Watson. It’s not just the surname/product name match that makes Tom Watson a good ambassador fit for the tournament, but also the fact that the iconic player has announced that 2016 will be… Continue reading IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens
Technology and tablet partner Microsoft has unveiled a Super Bowl TV spot that offers a high-tech vision of the future of the game. Described as a concept video, the creative shows a glimpse of a football experience no longer restricted to the TV screen: it sees the game take over the coffee table and… Continue reading NFL Partner Microsoft’s Big Game Spot Looks At The Future Of Football (& Activation?) Via HoloLens
IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Sensors, lasers and tracking linking to analytics and algorithms lay at the heart of IBM’s The Masters activation, as the US-based multinational technology and consulting giant reimagined The Masters’ digital experience through a set of internet-connected devices to capture golf ball trajectories and enable users of its app to follow the on-course action from smartphones,… Continue reading IBM’s ‘Track’ Leads A Reworked Digital Experience At The 2015 Masters
Microsoft Grammys ‘Bing Search Game’ And ‘Human Music Box Experience’
Microsoft’s GRAMMY’s activation revolved primarily around its interactive Microsoft Music Box – an innovative Kinect- and Surface-powered keyboard experience. The GRAMMYs official technology partner’s idea for the Music Box is to enable people to express their mood via body movement and then turn these gestures into music. The Microsoft Music Box team hacked the… Continue reading Microsoft Grammys ‘Bing Search Game’ And ‘Human Music Box Experience’
IBM’s Australian Open Social Leaderboard/CrowdTracker
IBM, the Australian Open’s Official Technology Partner, not only provides match score statistics but also collates a huge spectrum of tournament data which it serves up to officials and fans in a variety of formats and notable stat-led activation strands from 2015 included its ‘Social Leaderboard’ and ‘CrowdTracker’. The approach runs under the brand… Continue reading IBM’s Australian Open Social Leaderboard/CrowdTracker
Accenture’s 6 Nations App Is Tech & Analytics Showcase
Accenture has rolled out its latest version of the official 6 Nations mobile app with a focus on providing improved audience participation and interaction. Accenture’s 6 Nations activation continues to focus on delivering tech-driven enhancements that place digital fan engagement at the core of the tournament and the latest mobile app, which now includes… Continue reading Accenture’s 6 Nations App Is Tech & Analytics Showcase
