Leveraging its title sponsorship of France’s Ligue 1 and its partnership with Olympic Marseille (OM) at the end of the French football season, Uber Eats launched a large scale French campaign based on Blockchain technology and NFTs called ‘Marseille Supplement’. Developed in harness with agency La Fourmi, the campaign is based around a limited… Continue reading Uber Eats Celebrates Ligue 1 & OM Sponsorships Via A ‘Marseille Supplement’ Pack
Tag: Player Ambassador
IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
IBM’s 2016 activation around The Masters focuses on its IBM Watson cognitive technology with a campaign fronted by legendary player Tom Watson. It’s not just the surname/product name match that makes Tom Watson a good ambassador fit for the tournament, but also the fact that the iconic player has announced that 2016 will be… Continue reading IBM Watson & Tom Front Masters ‘History Of Innovation’ Campaign
T-Mobile Crowdsources MLB Playoff ‘Take Me Out’ Mashup
As the Major League baseball Playoffs got under way, sponsor T-Mobile leveraged the postseason action by crowdsourcing fan film of baseball lovers singing the classic anthem ‘Take Me Out To The Ballgame’ Fans are encouraged, via MLB’s own media channels, to post ‘video selfies’ of themselves singing the age-old baseball classic song ‘Take Me Out to… Continue reading T-Mobile Crowdsources MLB Playoff ‘Take Me Out’ Mashup
Rogers Multi-Phase 4-Month NHL Broadcaster Campaign
As the NHL puck finally drops on the 2014/15 season, Canadian communications giant Rogers has really ramped up its multi-channel, marketing campaign promoting its new role as the exclusive broadcaster of the NHL in Canada,, This initially slow-burning, multi-phase marketing programme first kicked off as long as ago as 1 July – the date… Continue reading Rogers Multi-Phase 4-Month NHL Broadcaster Campaign
Nicholson Inspires Spurs/UA #SeizeGlory Kit Launch Work
Tottenham Hotspur and kit partner Under Armour launched new home and away kits in an initiative revolving around club legend Bill Nicholson. The former player and manager is one of the club’s greatest icons and 2014 marks the 10th anniversary of his death. The initiative, ‘Echo Of Glory’, aims to pay tribute to… Continue reading Nicholson Inspires Spurs/UA #SeizeGlory Kit Launch Work
Deco Fronts MasterCard CL PlayerMascot Training Camp
In the run up to Real and Atletico’s titanic Champions League Final, MasterCard unveiled former Portugal star Deco as the ‘manager’ of its player mascots with a spot showing the former Portugal player coaching a miniature mascot dream team at a secret Player Mascot Training Camp. The webfilm was part of the final phase… Continue reading Deco Fronts MasterCard CL PlayerMascot Training Camp
Visa ‘NFL Draft Stories – Sam’ Spot Promotes Equal Rights
Following last week’s Draft, NFL sponsor Visa has signed up Michael Sam as a brand ambassador as he becomes the league’s first openly gay player. Visa, the NFL’s payments partner since 1995, launched its first spot featuring Sam, the SEC Defensive Player of the Year (from the University of Missouri), on the day of the Draft itself.… Continue reading Visa ‘NFL Draft Stories – Sam’ Spot Promotes Equal Rights
Iniesta Leads Powerade’s World Cup #PowerThrough
April saw Powerade, FIFA’s official sportsdrink, launch its central, global World Cup campaign fronted by FC Barcelona and Span star Andrés Iniesta and called ‘There’s Power In Every Game’. The integrated campaign from the Coca-Cola-owned energy drink, created in partnership with Wieden+Kennedy Amsterdam, spans multiple channels including TV spots, print executions, out-of-home ads, documentary… Continue reading Iniesta Leads Powerade’s World Cup #PowerThrough
