A 2022 charity appeal, medically-focused campaign called ‘Our Blood Is Gold’ from French Ligue 1 side RC Lens and non-profit Players for Society sought to raise awareness of the decline and the need and to boost blood donations amongst its fans and local community. Based on the insight that, whilst every year blood donations… Continue reading Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive
Tag: Ligue 1
Uber Eats Celebrates Ligue 1 & OM Sponsorships Via A ‘Marseille Supplement’ Pack
Leveraging its title sponsorship of France’s Ligue 1 and its partnership with Olympic Marseille (OM) at the end of the French football season, Uber Eats launched a large scale French campaign based on Blockchain technology and NFTs called ‘Marseille Supplement’. Developed in harness with agency La Fourmi, the campaign is based around a limited… Continue reading Uber Eats Celebrates Ligue 1 & OM Sponsorships Via A ‘Marseille Supplement’ Pack
