A 2022 charity appeal, medically-focused campaign called ‘Our Blood Is Gold’ from French Ligue 1 side RC Lens and non-profit Players for Society sought to raise awareness of the decline and the need and to boost blood donations amongst its fans and local community. Based on the insight that, whilst every year blood donations… Continue reading Ligue 1’s RC Lens team Up With Players For Society On ‘Our Blood Is Gold’ Blood Donation Drive
Tag: Blood Donation
Shilton & Seaman Team Up For ‘Save The Nation’ NHS Blood Drive Ahead Of England Knock-Out Match
24 hours ahead of England’s knock-out game against Colombia, England’s two most capped goalkeepers – Peter Shilton and David Seaman – teamed up to encourage men across the Uk to ‘Save The Nation’ through blood donation. As the nation gears up for England’s last 16 game, NHS Blood and Transplant launches a new integrated… Continue reading Shilton & Seaman Team Up For ‘Save The Nation’ NHS Blood Drive Ahead Of England Knock-Out Match
J&J’s World Cup Host City Blood Donation ‘Tour Of Affection’
In addition to global ‘Care Inspires Care’ umbrella platform (see case study), FIFA healthcare partner Johnson & Johnson is running a powerful CSR led campaign strand initiative in the host nation – a health push that included a series of initiatives aimed at touching the lives of millions of Brazilians called the ‘Tour Do Carinho’… Continue reading J&J’s World Cup Host City Blood Donation ‘Tour Of Affection’
Brazilian Soccer Club’s CSR Blood Donation Kit Scheme
The beautiful game, it seems, is in the blood of most Brazilians, but Vitoria FC has launched a new campaign to see if its fans are willing to give their red stuff away. The Serie B team, founded in 1899 in the north east of the country, has linked with the Brazilian Health… Continue reading Brazilian Soccer Club’s CSR Blood Donation Kit Scheme
