A comic campaign in India for blockchain platform Solana saw Indian actor and film producer Arbaaz Khan play a spoof version of tennis great Roger Federer to promote the company’s latest online hackathon The film, promoting the digital ‘Solana Grizzlython’ (which runs from 2 February to 14 March), was developed with Superteam and conceptualised… Continue reading Arbaaz Khan Plays Roger Federer In Indian Campaign Promoting Solana’s Online Hackathon
Tag: Blockchain
ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play
In late October through early November, Japanese sportswear giant ASICS rolled out its latest Web3 initiative by unveiling a new, limited-edition physical shoe in a tie-up with blockchain platform Solana Pay which included an exclusive NFT offer tied to the purchase of the sneakers. The ‘Asics x Solana UI’ collection – a custom GT-2000… Continue reading ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play
STEPN Teams Up With ASICS To Launch Co-Branded, Limited-Edition NFT Sneakers
On 28 April 2022, running app STEPN (a move-to-earn Web3 lifestyle product) paired up with sportswear brand ASICS to release a limited edition ‘STEPN x ASICS NFT Sneaker’: a mystery box collection hosted and minted on the BNB Chain and launched exclusively on the Binance NFT Marketplace. $100,000 from the sale proceeds of the NFT Sneakers were donated… Continue reading STEPN Teams Up With ASICS To Launch Co-Branded, Limited-Edition NFT Sneakers
Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton
The start of September saw Manchester City FC unveil a second NFT (Non Fungible Token) drop created in partnership with digital artist Alan Bolton called ‘Creation’. The ‘Creation’ collection was conceived and produced by local creative Bolton and crafted to engage fans and collectors and give them a club-led opportunity to participate in the… Continue reading Man City Launches Landmark ‘Creation’ NFT Collection With Digital Artist Alan Bolton
Uber Eats Celebrates Ligue 1 & OM Sponsorships Via A ‘Marseille Supplement’ Pack
Leveraging its title sponsorship of France’s Ligue 1 and its partnership with Olympic Marseille (OM) at the end of the French football season, Uber Eats launched a large scale French campaign based on Blockchain technology and NFTs called ‘Marseille Supplement’. Developed in harness with agency La Fourmi, the campaign is based around a limited… Continue reading Uber Eats Celebrates Ligue 1 & OM Sponsorships Via A ‘Marseille Supplement’ Pack
Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Late May saw the blockchain-based fan engagement platform Socios.com roll out a new geolocation-based augmented reality feature designed for its partner football clubs. The ‘Token Hunt’ feature enables users to collect Fan Tokens and in-app digital currency called Chiliz ($CHZ) for free using their smartphones. These Fan Tokens will be collected by users… Continue reading Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Sportswear Brand Björn Borg Uses Blockchain For ‘Marriage Unblocked’ Equality Project
The Swedish sportswear brand devises a blockchain platform that enables same sex couples around the world with ‘Marriage Unblocked’ To combat the fact that same-sex marriages are banned in 87% of world’s nations and to fight for marriage equality and bring to life the brand’s ‘Love For All’ positioning, Björn Borg has enabled any couple anywhere… Continue reading Sportswear Brand Björn Borg Uses Blockchain For ‘Marriage Unblocked’ Equality Project
