For its last match of the French National League season, Red Star FC transformed its final batch of tickets into iconic objects from the famous Saint-Ouen Flea Market (which is situated close to its stadium) and then held a unique fan treasure hunt. The initiative, titled ‘Flea Tickets / Les Billets A Chiner’, was… Continue reading Red Star FC Teams Up With Paris Flea Market For Unique Scavenger Hunt For Season’s Last Tickets
Tag: Treasure Hunt
Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Mid-August saw FIFA partner Budweiser hide hundreds of branded prize boxes in major cities around the world and then linked up with a team of athlete ambassadors to invite football fans to find them in an early mobile/OOH/in-person phase of its Qatar 2022 Men’s World Cup activation programme called ‘The Drop’. The official beer… Continue reading Budweiser Counts Down To FIFA Men’s Qatar 2022 World Cup With ‘The Drop’ Fan Scavenger Hunt
Adidas GMR Sees Wearable Tech Insoles Turn Real-World Football Skills Into FIFA Game Rewards
Adidas’ launched ‘GMR’: a wearable tech product designed to helps football fans earns points on EA FIFA Mobile which links real-world football with soccer gaming. ‘GMR’ (pronounced ‘gamer’), available in-store and online, is a tech-linked boot/trainer chipped smart tag for an insole which uses Google Jacquard technology to track the wearer/player’s speed, distance, shot power… Continue reading Adidas GMR Sees Wearable Tech Insoles Turn Real-World Football Skills Into FIFA Game Rewards
Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Kia Motors Australia offered Australian Open fans free Uber rides in its new Seltos SUV and the initiative was promoted through a social-first campaign fronted by comedian Joel Creasey and Australian tennis star Sam Groth. Kia, the Australian Open’s longest-running major partner, partnered with Uber to offer Open fans free rides to the grand… Continue reading Creasey & Groth Drive Awareness Of Uber + Kia Fan Fleet Partnership At The Australian Open 2020
Nike, PSG & Accor Launch Home Kit Via Integrated Campaign Led By A Multi-City Treasure Hunt
Nike and Paris Saint-Germain (PSG ), who recently penned a new £80m annual kit supplier partnership, launched the team’s new 2019/20 season home kit through an integrated campaign that spanned a launch event, PR, video and still images, social content, in-store work and a fan treasure hunt challenge. The launch initiative kicked-off on 30… Continue reading Nike, PSG & Accor Launch Home Kit Via Integrated Campaign Led By A Multi-City Treasure Hunt
Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Late May saw the blockchain-based fan engagement platform Socios.com roll out a new geolocation-based augmented reality feature designed for its partner football clubs. The ‘Token Hunt’ feature enables users to collect Fan Tokens and in-app digital currency called Chiliz ($CHZ) for free using their smartphones. These Fan Tokens will be collected by users… Continue reading Blockchain-Led Fan Engagement Platform Socios.Com Launches AR Football Club ‘Token Hunt’
Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt
Foot Locker celebrated LeBron James’ LA Lakers debut and the launch of his latest Nike’ LeBron 16 signature shoe with a mobile scavenger hunt that enabled fans to get early access to the special edition sneakers. Nike’s LeBron 16 King ‘Court Purple’ kicks, which the new LA Lakers super star wore for his debut… Continue reading Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt
UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation
When the Huskies took on Colorado in early December’s 2016 Pac-12 Championship Game at Levi’s Stadium in Santa Clara, the official airline of the University Of Washington’s Huskies football team leveraged the partnership in its departure lounges and on its planes heading to the host city in California. On 1 December the airline kicked… Continue reading UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation
Emirates RWC Flag Bearer ‘Find The Flag’ Digital & Physical Treasure Hunt
Rugby World Cup sponsor Emirates promoted its tournament flag bearer programme with ‘Find The Flag’ – a campaign that links fans, famous players, the tournament and the airline via social media and a participatory challenge. Kicking off Emirates’ RWC 2015 activation, the participatory competition offered future rugby stars (those aged between 14 and 16)… Continue reading Emirates RWC Flag Bearer ‘Find The Flag’ Digital & Physical Treasure Hunt
Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
The ‘Great Robinsons Ball Hunt’ campaign, which marks the brand’s 80th year as a Wimbledon partner, is built around a treasure hunt that see the drinks brand hide tennis balls across the UK. Running under the #HuntForWimbledon hashtag, this cross-country scavenger hunt incentivises searchers by offering those who find the balls with tennis kits… Continue reading Henman Fronts Robinsons’ Social/Physical ‘Great Wimbledon Ball Hunt’
EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
EE has buried ticket treasure on a ‘Glastonburied’ digital map for a new social media competition activating its rights as the official telecoms partner off the Glastonbury Festival. EE’s five-day, Twitter-led #Glastonburied campaign was initially trailed socially in late May There's 5 days of #Glastonburied goodness coming your way next week. Keep your… Continue reading EE’s ‘Glastonburied’ Twitter Festival Ticket Treasure Hunt
Emirates Runs Social Media PSG Player/Fan Scavenger Hunt
Mid April saw Emirates activate its sponsorship of Paris Saint-Germain with an innovative social media fuelled scavenger hunt across Paris aimed at bring fans closer to their favourite players. This blended digital/physical initiative saw the airline offer PSG fans a unique footballing experience. Three football supporter and social media influencers were selected by… Continue reading Emirates Runs Social Media PSG Player/Fan Scavenger Hunt
