The first week of May saw P&G skincare brand and IOC sponsor SK-II extend its evolving Tokyo 2020 activation through multi-channel initiatives including a pop-up, mobile gamification and a virtual premiere of its ‘VS’ film series. Continuing its ongoing Olympic and Paralympic work, SK-II opened its first mobile-centric pop-up shop in a mall in… Continue reading P&G’s SK-II Expands Tokyo 2020 Work Via China Pop-Up & Mobile Experience & Japan Virtual Premiere
Tag: Pop-Up Shop
Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
Last year saw the official NFL beer Bud Light team up with the Cleveland Browns to generate plenty of positive publicity when the brand finally unlocked its ‘Bud Light Victory Fridges’ across the region to enable fans to celebrate the win they’d been waiting 635 days for. A week ahead of the new 2019/20… Continue reading Bud Light Leverages New NFL Season Via Cleveland Pop-Up ‘BL & Browns Appliance Superstore’
Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt
Foot Locker celebrated LeBron James’ LA Lakers debut and the launch of his latest Nike’ LeBron 16 signature shoe with a mobile scavenger hunt that enabled fans to get early access to the special edition sneakers. Nike’s LeBron 16 King ‘Court Purple’ kicks, which the new LA Lakers super star wore for his debut… Continue reading Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt
Bayern Munich Expand HIA Qatar Airport Partnership With Shirt Sleeve Sponsorship
Mid August sees Bayern Munich extend its corporate alliance with Qatar’s Hamad International Airport (HIA) with a logo-led shirt sleeve sponsorship that also includes a player-fronted airport arrival film and a new pop-up shot. The team’s first ever sleeve sponsorship sees the Bundesliga champions and HIA extends their commercial partnership for a further six years.… Continue reading Bayern Munich Expand HIA Qatar Airport Partnership With Shirt Sleeve Sponsorship
Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers
Mastercard used its sponsorship of the 2017 Grammy Awards to push its digital wallet service Masterpass with an interactive, experiential and real-time offer campaign called #ThankTheFans. Ahead of the 59th Annual Grammy Awards, Mastercard heavily trailed its multi-channel #ThankTheFans partnership initiative with a campaign spot airing on 6 February as well as… Continue reading Mastercard’s Grammys #ThankTheFans Spans Ads, Vinyl Store Experiences & Live In-Show Offers
Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions
Official Wimbledon water brand Evian’s 2015 tournament campaign ‘Wimbledon Watch’ is built around a daily showcase of the most emotional reactions to the Grand Slam both on- and off-court. Evian partnered with long-term ambassador Maria Sharapova to be the face of the campaign and Sharapova hosted the first episode of #Wimblewatch on YouTube. … Continue reading Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions
Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign
In the final season of its 22-year partnership with the UEFA Champions League, Ford used its rights around the Lisbon final to launch of its iconic Mustang car in Europe for the first time ever via a multi-platform campaign focusing on allowing the first customers a chance to pre-order the vehicle live during the 90-minute… Continue reading Ford Final UEFA CL ‘Mustang Pre-Order Pop-Up’ Campaign
