Tag: Liverpool

Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season

As the Premier League returns for the 20/21 season, Cadbury launched a new campaign supporting the return for the fourth year of its UK football ‘Match & Win’ promotion called ‘Pass It On’ which features players from some of the country’s top clubs.   The initiative, developed in harness with creative agency Elvis, is the… Continue reading Cadbury’s ‘Pass It On’ Leverages Football Tie-Ups At Start Of 20/21 Premier League Season

Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign

To mark Liverpool FC’s first ever Premier League title triumph, partner Levi’s rolled out a cause campaign based around the creation three bespoke trucker jackets and limited-edition t-shirts with street artist Akse for supporters to commemorate the club’s history-making season and raise money for coronavirus causes.   Territory: UK/Global   Agency: 160Over90   Levi’s, Liverpool… Continue reading Levi’s Leverage Liverpool EPL Title With Artist Akse’s Jacket Collaboration Covid Cause Campaign

Liverpool FC Celebrate Signing AXA As New Global Insurance Partner With Player Social Spot

The first week of October saw Liverpool FC and AXA announce a new partnership that sees the latter become the club’s new global insurance partner through a player led social video featuring stars of both the men’s and women’s teams.   Leading global insurer @AXA joins the Reds family in a new, long-term partnership: https://t.co/lMn8O9uFlC pic.twitter.com/U0D6hG2t72… Continue reading Liverpool FC Celebrate Signing AXA As New Global Insurance Partner With Player Social Spot

New Title Sponsor Randox, New Broadcaster ITV & Aintree Roll Out Grand National Campaigns

Ahead of the 2017 Grand National, new title sponsor Randox Health is running a nationwide multifaceted campaign, fronted by legendary jockey Sir Anthony McCoy, aimed at encouraging people to take control of their health and wellbeing.   Called #FeelLikeAP, the two-month activation programme spans video, virtual reality, digital, social channels with ads, competitions, events.  … Continue reading New Title Sponsor Randox, New Broadcaster ITV & Aintree Roll Out Grand National Campaigns

Adidas Ad Leverages Liverpool/Man Utd Match To Get Everyone Talking About Pogba

Adidas continues its umbrella ‘creators’ creative concept with the launch of a new film focusing on one of its flagship football ambassadors Paul Pogba.   This striking spot follows Pogba rise from the streets to his transfer to back to Manchester United and becoming, according to the brand (which is also a Manchester United commercial… Continue reading Adidas Ad Leverages Liverpool/Man Utd Match To Get Everyone Talking About Pogba

Paddy Power’s Balotelli / Liverpool Shirt Swap Stunt

In yet another cheeky, slightly devious headline-generating stunt, Irish bookie Paddy Power offered Liverpool fans a chance to swap their Mario Balotelli shirts at Anfield before Hull match.   Leveraging the maverick Italian attacker’s poor start to the season, the bookmaker set up a souvenir stall behind the Kop on match day and offered to… Continue reading Paddy Power’s Balotelli / Liverpool Shirt Swap Stunt

Channel 4’s Grand National ‘Original Extreme Sport’ TVC

Crabbie’s Grand National broadcast partner Channel 4 launches a promotional TV ad focusing on the great race’s early origins for its ‘The Original Extreme Sport’ campaign.   The campaign is spearheaded by a sumptuous TV spot following riders racing through forests and jumping over burning haystacks in a recreation of the world’s first recorded steeplechase… Continue reading Channel 4’s Grand National ‘Original Extreme Sport’ TVC