Tag: Channel 4

Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match

UK broadcaster Channel 4‘s ‘It’s Just A Friendly, Honest’ campaign aimed to encourage good natured rivalry between England and Scotland supporters and build buzz ahead of the 12 September England and Scotland men’s friendly game: the latest match in the 150-year rivalry – the oldest in international football. From the broadcaster’s own perspective, the multi-channel… Continue reading Channel 4’s ‘It’s Just A Friendly, Honest’ Rivalry Promo For England v Scotland Match

CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby

Campaign Against Living Miserably (CALM) leveraged the FIFA 2023 World Cup and spiking interest around the England National Women’s Team through a national campaign called ‘Unseen Signals’ tackling the rising rate of suicide in women under 25 fronted by England Lioness and CALM ambassador Fran Kirby.   ONS data shows that every two days, one… Continue reading CALM Spotlights ‘Unseen Signals’ In Powerful Mental Health Campaign Featuring Lioness Fran Kirby

HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

HSBC UK substituted the racetrack for a luggage carousel in its set of Formula One (F1) idents activating the bank’s Channel 4 motor racing sponsorship for the new 2023 season.   The creative was developed by agency Wunderman Thompson London and the campaign, which launched around the UK terrestrial TV broadcaster’s coverage of the inaugural… Continue reading HSBC UK Brings F1 Thrill To The Baggage Carousel In Channel 4 Race Sponsorship Idents

GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories

In Mid-May GSK’s anti-inflammatory drug brand Voltarol launched ‘More Than Movement’ in partnership with broadcaster Channel 4 and media outfit Gay Times led by a bespoke, brand-backed film telling sporting stories linked to the LGBTQ+ community.   Created by PlatformGSK with Publicis Media Content, the initiative emerged from Voltarol’s three-year partnership with Channel 4 and… Continue reading GSK’s Voltarol Links With Channel 4 & Gay Times For ‘More Than Movement’ Highlighting LGBTQ+ Sporting Stories

Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’

Channel 4 launched its first promotional trailer for its coverage of the Beijing 2022 Paralympic Winter Games in the form of a spot that brings to life the challenges of a visually impaired alpine skier hurtling down a mountain.   Fronted by Paralympic GB alpine skier Millie Knight and shot from her own perspective, the… Continue reading Channel 4 Beijing Paralympics Promo Shows Alpine Skiing At ‘110km An Hour With 5% Vision’

Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication

Building buzz and excitement ahead of the Tokyo 2020 Paralympics (which runs from 24 August to 5 September), official UK broadcaster Channel 4 launched its ‘Super. Human.’ campaign to promote its coverage and showcase the sweat, sacrifice and dedication required to make it to the Games.   The integrated promotional campaign is spearheaded by a… Continue reading Channel 4 ‘Super. Human.’ Tokyo Paralympics Campaign Champions Sweat, Sacrifice & Dedication

Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents

Three UK united two of its leading partnerships – its front of shirt deal with Chelsea FC and its sponsorship of Channel 4’s Gogglebox – with a player-fronted ident series to promote the return of a new series of Celebrity Gogglebox.   The initiative, which combines its leading sports and media tie-ups, rolled out at… Continue reading Three Blends Sport & Entertainment In Linking Chelsea FC To C4 Celebrity Gogglebox Idents

Nike Expands #PlayNew Global Brand Platform In UK Via Channel 4 ‘New Heights’ Documentary

Nike and long-time creative agency Wieden+Kennedy London teamed up with UK broadcaster Channel 4 to create a 22-minute documentary film.   For their first every tie-up, the Nike film, which is part of the sportswear behemoth’s new ‘Play New’ global platform, will stream on All 4.   The programme revolves around young Londoner Tu’Shea who… Continue reading Nike Expands #PlayNew Global Brand Platform In UK Via Channel 4 ‘New Heights’ Documentary

EA Sports’ FIFA 21 ‘Inspiring the Next Generation of Footballers’ campaign Scoops Channel 4’s Diversity in Advertising Award

This year’s winner of Channel 4’s annual Diversity In Advertising Award was won by EA Sports FIFA21 ‘Inspiring the Next Generation of Footballers’ campaign which highlights the lack of British Asian representation in professional football whilst celebrating the grassroots Midnight Ramadan League.   The initiative, which was conceived and developed in partnership with creative agency… Continue reading EA Sports’ FIFA 21 ‘Inspiring the Next Generation of Footballers’ campaign Scoops Channel 4’s Diversity in Advertising Award

Channel 4 Launches ‘Race Into The Unknown’ Promo (Sponsored By Kayak) Ahead Of New Formula One Season

10 days ahead of the start off the new Formula One season, which kicks off on 25 March with the Australian Grand Prix, UK co-broadcast rights holder Channel 4 rolls out a promotional campaign (sponsored by travel search engine Kayak) to generate excitement around the new championship and grab its share of the petrol head… Continue reading Channel 4 Launches ‘Race Into The Unknown’ Promo (Sponsored By Kayak) Ahead Of New Formula One Season

Maltesers ‘Light Side’ Spots Win Channel 4’s ‘Superhumans Wanted’ Paralympic Airtime Prize

To coincide with the start of the Paralympics, Mars is rolling out a new Maltesers campaign that champions diversity and disability and leverages the £1m of free advertising that it won when it scooped Channel 4’s ‘Superhumans Wanted’ prize.   Running under the brand’s ongoing ‘Look On The Light Side’ idea, a set of three… Continue reading Maltesers ‘Light Side’ Spots Win Channel 4’s ‘Superhumans Wanted’ Paralympic Airtime Prize